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Ian Lurie 9 Nov, 2011

Webinar topics, anyone?

I’m doing a webinar soon(ish). I’ve got three potential topics: An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners. Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together. A guided tour of Google Analytics: A… Read More

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Ian Lurie 3 Nov, 2011

10 things that made me cry this week

I’m a sensitive guy. I cried when I saw the movie Gallipoli. Of course, my parents had dragged me to see it when I was 11, which is enough to permanently warp anyone. This week, though, has really raised some humdingers: The new Google Reader interface, which resembles a cross between an Etch A Sketch… Read More

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Ian Lurie 1 Nov, 2011

A CEO’s guide to surviving marketing agency growth

I love when someone tells me I should ‘manage growth’ at Portent. How, exactly, would I do that? Hire a psychic? Sometimes, the economy tanks, and you get 10 great new clients. Sometimes, the economy grows, and 3 clients leave to sell their toothpaste caps in Superbowl ads. I guess I could tell 5 great… Read More

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Ian Lurie 11 Oct, 2011

The Dungeons & Dragons Guide to Social Media (a preview)

I’ll be posting the rest of this tomorrow night, after I present it to SEMPDX. If you’re in Portland, stop by and say hi. [tooltip content=”This is just a preview. When I put a presentation together, I find myself constantly dismantling/rebuilding it, right up to the last minute. So what I end up with tomorrow… Read More

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Ian Lurie 11 Oct, 2011

A new affliction: Creative Lockjaw

Just coined it myself. Creative Lockjaw: A syndrome where an individual has a great idea but can’t quite spit it out. It happens, most often, when you over-edit yourself. You’ve got that fantastic idea, but you refuse to write it down right away because you want to describe it just so. Creative lockjaw often leads… Read More

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Ian Lurie 6 Oct, 2011

39 blogging tips

Oh god, you groan, I have to write on the blog again?! I just wrote a post last month!!! It’s a pain, I know. You’ve got a business to run, or a game to watch, or kids to feed. Spending 2 hours grinding out 300 words just isn’t a high priority. It can be worth… Read More

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Ian Lurie 4 Oct, 2011

We are all Google

Anyone who publishes anything on the web is part of Google. Well, anyone who lets Google crawl their content, anyway. Which is just about everyone. I told ya so Lots of bloggers are saying that Google’s a publisher. To which I can only say, “Well, DUH!” I’ve been writing about Google-as-aggregator for a few years… Read More

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Ian Lurie 30 Sep, 2011

Me, on SEMSynergy

Jessica Lee from Bruce Clay, Inc. interviewed me as part of this week’s SEMSynergy show. I talk about the Facebook data I presented at Search & Social Hawaii, what’s going to happen to Yahoo!, and why I believe that somewhere else on earth I have an exact duplicate. Kidding on that last part. You can… Read More

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Ian Lurie 28 Sep, 2011

Resources from Search and Social Hawaii

I’ve put all of the resources I mentioned during my various talks at Search & Social Hawaii into a single Bitly link bundle. You can check it out here. Some of the stuff in the bundle: My slides. Links to past blog posts diving deeper into topics like content curation. Links to scripts I mentioned.… Read More

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Ian Lurie 16 Sep, 2011

Big, fat lessons on rebuilding your blog

Let someone else do it. And stay out of their way. There is always a way to export/import your content. Don’t believe someone if they say “You’ll have to cut and paste it.” Analytics should work from day 1 (mine did). Trade three useless graphical features for one good typographical element. You’ll win every time.… Read More

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