The Portent Blog

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31 Aug, 2011

Writer’s block: An infographic

By Ian Lurie

I have horrific writer’s block right now. I’m tired, burned out on writing and generally verbally fried. Alan Bleiweiss gave me an amazing idea: So, thanks to Alan, here it is. All my limited artistic talent focused like a blurry laser beam in a snowstorm on my current nemesis: Writer’s block. I don’t know. I… Read More

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24 Aug, 2011

The Ian Lurie Field Guide

By Ian Lurie

Someone at Portent asked me to put together an explanation of why I behave the way I do. They meant it in a nice way. So this is it: The Field Guide to Ian Lurie, written for “Portent” employees and anyone else I might encounter in the working world. Feel free to laugh at me,… Read More

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17 Aug, 2011

I’m a bad person

By Ian Lurie

In all my running yesterday (and flight delays) I forgot to say ‘sorry’ for missing the Author’s Lunch at SES San Francisco. So: I’m sorry. Usually I leave more time for delays – this time it didn’t work out. You can all leave nasty comments below:

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15 Aug, 2011

Pedal Harder, Dammit: In marketing, effort means more

By Ian Lurie

I’d love to say I’m about to draw a spectacular parallel between cycling and internet marketing. But internet marketing isn’t anything like cycling. I’ve never barfed after a hard day of internet marketing. Nor have I gotten road rash because of a badly-behaved poodle. And I never won a bicycle race because of my brain… Read More

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5 Aug, 2011

Quotes that make me cry inside

By Ian Lurie

It’s Friday. I’m tired. Here are some quotes. All of which are true, but edited to protect the utterers: “We don’t need marketing. Our product is great.” I’d punch you, but I’m paralyzed by the stupid. “We need to test that, first.” No, you don’t. You don’t have to test whether having a ‘buy now’… Read More

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3 Aug, 2011

Newt Gingrich, Twitter and FollowerGate – Really?

By Ian Lurie

Lord knows I’m no fan of Newt Gingrich. His politics are so far to the right of mine he disappears over the horizon. However, he’s not the kind of guy to go hunting for fake self-esteem boosters. So when the nerdoverse exploded over ‘Followergate’ (term coined by PeekYou) and sprayed it’s way to CNN and… Read More

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1 Aug, 2011

Being nice isn’t enough: Customer service lessons at the Apple Store

By Ian Lurie

In customer service, ‘being nice’ and ‘trying hard’ isn’t always enough. Sometimes, you have to be competent, too. Capable, even. Act 1: Undeath (of a monitor) At work, I have a 30” Apple Cinema HD. It is a fantastic monitor. Alas, 2 weeks ago when I plugged it into my laptop, it went all cattywampus,… Read More

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29 Jul, 2011

MozCon 2011 – Awesome. Go in 2012.

By Ian Lurie

OK, first off, I have to make something clear: I am not an SEOMOZ fan. Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my… Read More

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27 Jul, 2011

New content strategies tool: The Gramanator

By Ian Lurie

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

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15 Jul, 2011

Speak carefully

By Ian Lurie

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

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8 Jul, 2011

Portent Interactive: Origins

By Jess Walker

Ever wonder how Portent came to be? Want to know the secret to our success is? How does Portent feel about hookers? What do Cybermen think about Portent? You’re in luck, because we created an infographic that will answer these questions and more. Click image for full size.

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7 Jul, 2011

11 reasons smart people start internet marketing agencies

By Ian Lurie

A few people described yesterday’s post as ‘soul killing’, ‘depressing’ and ‘horrifyingly accurate’. Today, I’m taking not-incompatible view that all smart people in the internet marketing biz should start their own agencies. Note that I’m not a “follow your bliss” hand waving business philosopher. I think in terms of building a lasting business that can… Read More

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7 Jul, 2011

Creative Art Direction at Portent

By Jess Walker

Around 4PM on a Friday afternoon, Tracy called a meeting in his office to discuss the Portent rebrand. I had been given the privilege of creating art for the category pages of our new site, but no one had mentioned what the art should be, except for Elizabeth who wanted PPC to be represented by… Read More

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6 Jul, 2011

11 reasons no sane person starts an internet marketing agency

By Ian Lurie

This is the first of a 2-part series that documents 2 voices in my head. One voice perpetually says “You are an idiot for running an agency.” The other says “This rocks. It’s the greatest job in the world.” So fear not: I’m not having a mid-life nervous breakdown. Or, if I am, it’s not… Read More

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5 Jul, 2011

I lose my fracking mind or: A new Python script

By Ian Lurie

Total. Mind. Meltdown. I’d do a brilliant insightful post today, I’m sure, except that today’s events, professional and media-related, combined with my concussing myself with a bicycle rack yesterday, have left me a gibbering idiot. Or brought out the gibbering idiocy that normally lies just beneath the surface. Or something. So instead, here’s a little… Read More

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