Ian Lurie 15 Jul, 2011

Speak carefully

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

rent-a-raptor Random

Jess Walker 8 Jul, 2011

Portent Interactive: Origins

Ever wonder how Portent came to be? Want to know the secret to our success is? How does Portent feel about hookers? What do Cybermen think about Portent? You’re in luck, because we created an infographic that will answer these questions and more. Click image for full size.

smart small Random

Ian Lurie 7 Jul, 2011

11 reasons smart people start internet marketing agencies

A few people described yesterday’s post as ‘soul killing’, ‘depressing’ and ‘horrifyingly accurate’. Today, I’m taking not-incompatible view that all smart people in the internet marketing biz should start their own agencies. Note that I’m not a “follow your bliss” hand waving business philosopher. I think in terms of building a lasting business that can… Read More

dinosaur Random

Jess Walker 7 Jul, 2011

Creative Art Direction at Portent

Around 4PM on a Friday afternoon, Tracy called a meeting in his office to discuss the Portent rebrand. I had been given the privilege of creating art for the category pages of our new site, but no one had mentioned what the art should be, except for Elizabeth who wanted PPC to be represented by… Read More


Ian Lurie 6 Jul, 2011

11 reasons no sane person starts an internet marketing agency

This is the first of a 2-part series that documents 2 voices in my head. One voice perpetually says “You are an idiot for running an agency.” The other says “This rocks. It’s the greatest job in the world.” So fear not: I’m not having a mid-life nervous breakdown. Or, if I am, it’s not… Read More


Ian Lurie 5 Jul, 2011

I lose my fracking mind or: A new Python script

Total. Mind. Meltdown. I’d do a brilliant insightful post today, I’m sure, except that today’s events, professional and media-related, combined with my concussing myself with a bicycle rack yesterday, have left me a gibbering idiot. Or brought out the gibbering idiocy that normally lies just beneath the surface. Or something. So instead, here’s a little… Read More


Ian Lurie 1 Jul, 2011

Google+ thoughts – I eat crow

I must eat crow now. Not tasty, breaded and fried, but vaguely icky, with feathers still stuck to it. I dissed Google+ the moment it came out, in part because it failed—it vomited everywhere when I tried to sign up. But now that I’ve used it for a while, I have to say that it’s… Read More


Ian Lurie 28 Jun, 2011

Google+ outlook, in a nutshell

I just tried to sign up for the Google+ notification list. This is what I got: In case you didn’t know, Google+ is Google’s latest attempt to break into social media. Judging by the result, I think it’ll easily eclipse… Google Buzz.


Ian Lurie 24 Jun, 2011

The path to marketing nirvana: The peeve, and the rush

What makes Steve Jobs so damned compelling? What about Seth Godin? Howard Stern? Richard Feynman? (choke) Rush Limbaugh? They’ve found Marketing Nirvana: The place where their beliefs and their product match up. I’m not saying this as a pile of wishy-washy marketing-psychobabble crap. Marketing nirvana is on your to-do list. It’s on mine too. If… Read More

Internet Marketing

Ian Lurie 23 Jun, 2011

AppSumo deal – all my e-books for $25

AppSumo has taken a real liking to Portent’s e-books. Today, they’re offering all of our e-books: Conversation Marketing The SEO CopyWriting e-book The Fat-Free Guide to Google Analytics PPC for Small Business (a two-book series) For a total of $25. You can get it here: AppSumo Online Marketing eBook Bundle Posting later today: 10 things… Read More

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