Ian Lurie // Jun 1 2012
So, here we are: Downtown. Smith Tower.
At first, I started this post with “When I started my company…” Then I slapped myself. This isn’t about me. Here’s what this move is about:
Portent’s been truly firing on all cylinders for a while now. I’m very hard on myself, and my company, but I can’t point at anything in the last couple years that screams “We’re screwed!!!”. Which is remarkable for a 99% pessimistic, angst-driven CEO.
I’ve got 25 people who are all really, really good at what they do and like it. Corny? Maybe.
But competence is hard to find. And passion is infectious. The two together are unbeatable. It means you have people who do the work, and find ways to do the work better.
That combination grows any company. We’re soon going to need more room, and to be a little more geographically desirable. Our Smith Tower digs give us both.
Portent now has 25 people onsite, every day. We fit in our old space, but only by having:
Phone calls were challenging. And we suffered very high Ian-tervention risk. An Ian-tervention occurs when:
The new space has enough offices for all of our strategists, plus spares for phone calls and conferences. We even have a real conference room:
And everyone gets a window:
Ian-tervention risk is now at an all-time low.
We’ve been located in Tukwila since 2000. Being near Southcenter Mall has its advantages: Oodles of free parking, plus access to any fast food you want. But for local clients, it meant a 20-minute drive for us or them, every time we wanted to meet.
Now, we’re centrally located, and have quick access to Seattle’s… er, sufficient public transportation.
Oh, plus my bicycle commute just fell from 31 to 12 miles. Maybe this is just a little bit about me.
We’ve wanted to offer in-person, workshop-style training for a while now. Last month’s social media seminar was a huge success. But renting a training space every time gets expensive, and depending on someone else to set up internet access, etc. the day of the seminar is nerve-wracking.
Plus, we had to meet a minimum attendance requirement to make the seminar pay—if we didn’t get at least 20 attendees for the last seminar, for example, we would’ve had to cancel.
Now we have a training room:
It’ll seat 30 (if we’re all friends), use Portent’s nice, fat internet pipe, and let us be a lot more flexible about attendance.
We’re planning our open house (likely in July). But in the mean time, stop by and say hi:
506 2nd Ave, Suite 1700
Seattle, WA 98104-2354
Finally, I have to say thanks to lots of people who’ve helped us get here. This move is a huge, huge milestone for the company, and we couldn’t have done it without:
Thank you all! Hope to see you at our offices soon.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More