Ian Lurie Sep 7 2004
Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits.
Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More