Ian Lurie // May 11 2011
First things first: I have law degree. I’m not a practicing lawyer. I am not giving legal advice. Nor can I. This is, instead, common-sense advice as a social media nerd.
Your staff are all over the internet. You know that, right? They’re writing stuff on Facebook. And on Twitter. They’re blogging, too. Best case? They hate their job and try not to write about it. Worst case? They love their job, and you. Someone writes something negative about you. They spring to your defense…
This is what I call the ICBM of goodwill. Someone pushes the button. You say “No, wait, stop…” and then KAABOOOOOOOOMM. Too late.
Or, you can think for a minute, and maybe, juuuuust maybe, develop a policy that can harness all that energy and protect you from any, er, excess enthusiasm.
You can turn the whole thing over to your legal department, or hire an attorney to write it. Then you’ll get a 2,500-word monstrosity that none of your employees will read. Kaboom.
The better bet: Keep it simple. Don’t be stupid. Make it easy to digest, but cover your bases. Those bases are:
That’s it. Five rules. I could write thousands of words in an attempt to cover every eventuality. And then I’d miss something—someone would do something I couldn’t predict, and then all those thousands of words would be worthless.
It never works. The most detailed policy can’t cover all the silliness people get into once they start typing.
Instead, have some faith in your employees and set guidelines that make it clear what you want.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More