Ian Lurie // May 5 2008
In any one day, I keep track of: 400+ web sites and blogs and news regarding 10-20 clients. In about 1 hour.
I do not have a photocopier for a brain. Nor do I read particularly fast. Instead, I have a system. Here’s how you can use it:
Time required: 3 minutes.
This one’s easy.
Time required: 5 minutes.
The first time you log in, you’ll see something like this:
Chris seems like a great guy, but for now, skip the video and the other stuff.
As a first step, let’s try subscribing to a web site.
Google Reader ‘subscribes’ to web sites using something called RSS. I’m not going to go into any detail about RSS here. It’s the enabling technology behind all of this coolness, but you don’t need to know the geeky details. In fact, you probably don’t want to. Use those brain cells for something else.
So, now you’ve added your first feed (and I just added a subscriber – I’m sneaky that way).
Now get ready to keep your feeds organized, with folders.
You can also rearrange folders and subscriptions by clicking and dragging them.
If you’re looking for a collection of feeds on internet marketing in general, I recommend adding these:
Also subscribe to the Google Reader Blog for lots of great advice: googlereader.blogspot.com.
There are, of course, dozens – if not hundreds – more. But this will give you a start. And they’ll link to other sites you may like. Add ‘em!
Google Reader lets you use your keyboard to skim through listings, super-fast. Here’s how:
Voila – you can now skim through dozens of pages of content, fast and easy.
There’s a lot more to learn about Google Reader and keeping all this information at your fingertips. When you’re ready, try:
Attaching notes and tags to articles.
Learning a bit about RSS.
Also, be sure to watch Andy Wibbels great tour of Google reader,.
So, don’t treat this as a complete Google Reader lesson. But hopefully it’ll give you a good start on managing all that information you want to track.
Important note: If a site to which you try to subscribe doesn’t have an RSS feed, then you won’t be able to subscribe to it. In my experience, though, there aren’t many good, informative sites that lack a feed.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More