Ian Lurie // Jul 15 2011
I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair.
Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains.
There’s a deeper lesson, though: When you blog, report or speak, you have an audience. It might be 1 person or 1,000. Doesn’t matter. You might be a professional journalist, a doctor, or a single marketer with an audience of 3. That’d doesn’t matter either. You have a responsibility to your audience.
Follow one rule:
Your audience assumes you’re right. Speak carefully.
Have a good weekend everyone.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More