Ian Lurie // Nov 16 2007
There are a lot of bloggers out there. Chances are one of them is saying something about your brand. They’re starting a conversation, whether you know it or not. The question is, are you listening? If you are, you can observe and adjust.
It’s easier than you might think. Here’s how I do some very basic reputation tracking using Google Blogsearch and an RSS feed reader:
First, you need an RSS feed reader. I use Google Reader, which you can find at www.google.com/reader. It’s free, and gives me some great tools for paging through lots of stuff.
In your feed reader, add a folder. You’re going to track conversations about you here, so name it something that makes sense. I use ‘clients’ because I track buzz about my clients, as well as my company.
That’s it. You’ve now got an RSS feed that tracks all mentions of that phrase. Check it each day, and you’ll get a quick, high-level view of who’s saying what:
You can add feeds for other phrases as needed. I usually track:
A client didn’t know it, but they had a fan club. We set up blog search feed tracking for them, and they immediately saw they had dozens of bloggers who loved their product. We contacted these bloggers, sent them new stuff for free, and expanded our client’s reach, and incoming links, by a factor of 2. All because we took 10 minutes to set up these RSS feeds.
Get out there and start listening!
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More