Ian Lurie // Jan 31 2006
Tested Advertising Methods distills marketing and advertising down to a few critical rules:
That which works, sells.
That which looks good and works, sells better.
That which looks good but doesn’t work, sells nothing.
No wonder I love this book…
See my previous post about this book.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More