Tested, Two: In A Nutshell
Ian Lurie Jan 31 2006
Tested Advertising Methods distills marketing and advertising down to a few critical rules:
That which works, sells.
That which looks good and works, sells better.
That which looks good but doesn’t work, sells nothing.
No wonder I love this book…
See my previous post about this book.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More