The best way to launch a web site
- Choose a dictator. Committees design camels and K-cars, not success.
- Meet. Talk about features. Sketch out the plan, in rough terms.
- Stop talking and start coding.
- Build what’s necessary, and no more.
- Design what’s necessary, and no more.
- Code for speed, simplicity, and graceful degradation or progressive enhancement.
- Write great stuff. A beautiful design won’t save you. If you sound like a moron, a great head of hair won’t get you far.
- Put that stuff on the site (see #2).
- Slap anyone who says a feature has to be on the site because “it’s part of the brand”.
- Look at every graphic, page and feature and ask “What is this for?” If you can’t answer in 15 seconds or less, remove it.
- Keep. The. Team. Together. For the whole project. Please. Otherwise, just shoot me in the groin and be done with it.
- Stop coding.
- Test it. If it works, launch it.
- Look and listen: See what your visitors think of your site by watching analytics, and by asking them.
- Go back to #1. Repeat.
Recent posts and a few plugs
- 7 ways to keep the conversation going
- How to advertise when a giant gorilla doesn’t seem to be doing the trick
- Internet marketing requirements for clients
- Subscribe to my blog, will ya?
- The Fat-Free Guide to Google Analytics, my latest e-book, for $17
- My SEO training is done (shocking). Prices will be going up to $27/month starting January 1. Sign up now and pay $7/month for life.