Ian Lurie // Mar 24 2006
Ugly websites work best. Think back on the most successful sites on the internet: Google? Ugly. Craigslist? Ugly. Ebay? Ugly. Yahoo? Most successful when they were ugly. IMDB.com? Astonishingly ugly. And right behind them come Blogger.com, Amazon.com, etc.. None of these sites will win any design awards. They have faces only an investor could love.
These sites succeed because they put message and function first, form second. Land on Google and you see a search box. That’s it. On Craigslist you see lots of, well, lists. On Amazon you see products. There’s nothing between you and the reason you’re there.
Ugly sites work because they’re easy to use. And because the people who built them were more worried about satisfying visitors than their own egos.
When you’re redesigning your own site, and you’re about to tell your designer something like “I want people to get excited when they see our page”, remember this article. What you really want visitors to do is get excited when they see your product, or service. Right?
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More