Ian Lurie // Oct 20 2007
As part of the Stump Ian series, Tom asks:
“What are the most promising new technologies for user-generated content and conversation on niche e-commerce sites? I’m considering, blogs, reviews, gift registries, wish lists as old hat.”
Tom, the technology I’m most excited about is mobile. At Portent we’ve experimented a bit with techniques that blend display advertising and user-generated content, like this:
I love this technique. It shows huge promise. While text messaging is hardly mainstream, it accesses a really specific audience.
If you haven’t learned about Amazon Mechanical Turk yet, you must. You can get literally hundreds of people to contribute content. Here’s how:
A few Mechanical Turk pointers:
Make sure your question takes only a moment to answer.
Don’t cheat! Don’t use Mechanical Turk to get folks to Digg a story, for example.
Review and approve answers promptly.
Great question, Tom. Let me know if this helps.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More