uStreaming Conversation With the Candidates: Part 1

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Ian Lurie Aug 27 2007

I will be making little entries as the next two days unfold. One of our clients is conducting live conversations with presidential candidates. We’re streaming it live, here.

We’re using ustream.tv to do it, and that poses some special advantages:

  • We don’t have to worry about streaming infrastructure.
  • We can use a great program, CamTwist, to superimpose graphics, etc. over the video.
  • I had our initial stream up and running in about 30 minutes this morning.
  • It’s free for the basic service.

Some of the challenges you have to watch for:

  • Watch your outgoing bandwidth. We spotted issues early on, did some troubleshooting (turns out that an Apple Airport on our network was using up our bandwidth) and had it resolved. Don’t wait until the last second – use a site like www.speedtest.net to check your upload speed, early on. You’ll want at least 300kbps – more if possible.
  • Make sure you know how you’re going to capture video. I’m grabbing it direct from a video feed using a Canopus ADVC300 digital video converter. They cost about $300, I believe.
  • Test. A lot. Streaming is still a new thing. Lots can go wrong.

More posts later. Cross your fingers – Hillary Clinton arrives at 3:30 EST. I’ll let you know how it goes.

tags : conversation marketingtools

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