Ian Lurie // Jun 6 2013
Words are powerful.
If you’re like me, 10, 11, 40 times a day you mentally slam your head in a drawer and say “That was STUPID.”
That’s the wrong word. 99.99999% of the time, you can replace ‘stupid’ with ‘experimenting.’ You didn’t do whatever it was that blew up in your face, failed, imploded, left wreckage in its wake or otherwise went all to pieces because you’re dumb. You did it because you’re trying stuff.
Somewhere around age 5 we start a lifelong course of training in fear of experiments. An experiment usually requires a bunch of failures before you get a success. We’re taught to hate that. When it fails, you kick yourself. When it succeeds, you move on. That’s all wrong.
If you’re an internet marketer — or if you do just about anything else for a living, nowadays — there’s no instruction manual. All you have to work with is experiments.
You may think you can find some crusty veteran of the marketing wars like me to give you advice. But our industry is so new even the pioneers have very little historical data to go on. So whatever you do, you’re going to be experimenting.
I know lots of entrepreneurs sound the ‘you must fail to succeed’ horn. That’s not my message. My message is that it’s all relative, and you’re not stupid. Nor did you do something stupid. So stop using the word on yourself.
The word ‘stupid’ belongs to this kind of idiocy:
The car in the photo drove by me at 15 miles per hour. I was trying to get the license plate so I could call the police, but I failed. My most charitable explanation: The child has horrifying mental powers, and has erased the facial features of the last 100 adults that tried to get her to NOT hang out the window of a moving car while on a freeway.
Seems unlikely. So the adult risking their child’s life to avoid a tantrum qualifies as ‘stupid.’ She has set the bar for all of us, and the bar is high. Don’t be so hard on yourself. You’re no dummy.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More