The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

International-SEO-Flowchart-Medium-e1426630887809 SEO

19 Mar, 2015

International SEO Strategy Guide – Plus a Flowchart!

By Kaitlin McMichael

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

Ipad close-up showing Google Internet Marketing

2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

By Colin Parker

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More

penguinopalyse SEO

2 Mar, 2015

Penguin, SEO & the Apocalypse

By Ian Lurie

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

SEO

27 Feb, 2015

Google, Mobile and Apps: I’m tired

By Ian Lurie

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

SEO

19 Feb, 2015

Marketing Strategy for Search

By Ian Lurie

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ‘em out.

just-odd-8cover SEO

29 Dec, 2014

SEO Using Force-Directed Diagrams

By Ian Lurie

Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving… Read More

mySuperLamePic_37a64fc2f089fd843a8e6b67e2bf0754 SEO

18 Dec, 2014

Is Duplicate Content Really a Problem?

By Kaitlin McMichael

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due… Read More

Pass the Mobile Test SEO

19 Nov, 2014

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

By George Freitag

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More

Tool Wall SEO

18 Nov, 2014

My (Insanely Large) List of SEO Tools & Other Useful Resources

By David Portney

I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More

data-highlighter SEO

30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

By George Freitag

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

binoculars - see the bad links faster and more clearly SEO

16 Oct, 2014

How I Know Which of Your Links Are Bad – Link Profile Review Tips

By Travis Brown

Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your… Read More

ken SEO

10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

By Ian Lurie

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

SERP Tool SEO

17 Sep, 2014

Announcing Our SERP Preview Tool

By Josh Patrice

Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a… Read More

iStock_000005076340Medium PPC

11 Sep, 2014

PPC and SEO — Shouldn’t They Get Along?

By Laura Oden

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More

personalization SEO

28 Aug, 2014

Guide to Personalized Search Results

By Ken Colborn

If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are… Read More

1 2 3 23