iStock_000005076340Medium PPC

Laura Oden 11 Sep, 2014

PPC and SEO — Shouldn’t They Get Along?

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More

personalization SEO

Ken Colborn 28 Aug, 2014

Guide to Personalized Search Results

If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are… Read More

Search Button On Keyboard SEO

Kaitlin McMichael 5 Aug, 2014

How to Go Incognito for International Search Queries – and Why

The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More

Slow Lane SEO

Josh Patrice 18 Jul, 2014

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More

SEO

Ken Colborn 20 May, 2014

Content for the Customer Buying Cycle

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

OH GOD WE'RE UNDER PENALTY SEO

Ian Lurie 20 Mar, 2014

Portent.com: Under manual penalty

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

Google Webmaster Tools SEO

George Freitag 19 Mar, 2014

Old School Keyword Research with Google Webmaster Tools

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

tug-of-war SEO

Marianne Sweeny 12 Mar, 2014

UX is the New SEO

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

Tracking SEO Improvements SEO

Ken Colborn 10 Mar, 2014

Rankings Aren’t All That: How to Really Track SEO Improvements

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

Icons from IcoMoon SEO

Nick Bernard 30 Jan, 2014

Why SEOs Should Dump CSS Sprites for Icon Fonts

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

Mount Ruapehu SEO

Travis Brown 28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources SEO

David Portney 10 Dec, 2013

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources

I don’t know about you, but sometimes I wonder who writes up the documentation for Google. When they first announced the rel=author tag and Authorship configuration procedure on one of Google’s 11 blogs that I subscribe to, I jumped right on it and devoured the information and the process they described. Then I read it… Read More

SEO map SEO

David Portney 4 Nov, 2013

SEO Makeover for 2014: A Practical Guide for Businesses

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More

Ridiculous screaming woman emerging from closet. SEO

Katie L Fetting 28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More

Picture of a Police Line Do Not Cross SEO

Marianne Sweeny 24 Oct, 2013

Link Juice est Mort

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

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