The Portent Blog

mySuperLamePic_37a64fc2f089fd843a8e6b67e2bf0754 SEO

18 Dec, 2014

Is Duplicate Content Really a Problem?

By Kaitlin McMichael

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due… Read More

Pass the Mobile Test SEO

19 Nov, 2014

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

By George Freitag

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More

Tool Wall SEO

18 Nov, 2014

My (Insanely Large) List of SEO Tools & Other Useful Resources

By David Portney

I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More

data-highlighter SEO

30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

By George Freitag

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

binoculars - see the bad links faster and more clearly SEO

16 Oct, 2014

How I Know Which of Your Links Are Bad – Link Profile Review Tips

By Travis Brown

Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your… Read More

ken SEO

10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

By Ian Lurie

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

SERP Tool SEO

17 Sep, 2014

Announcing Our SERP Preview Tool

By Josh Patrice

Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a… Read More

iStock_000005076340Medium PPC

11 Sep, 2014

PPC and SEO — Shouldn’t They Get Along?

By Laura Oden

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More

personalization SEO

28 Aug, 2014

Guide to Personalized Search Results

By Ken Colborn

If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are… Read More

Search Button On Keyboard SEO

5 Aug, 2014

How to Go Incognito for International Search Queries – and Why

By Kaitlin McMichael

The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More

Slow Lane SEO

18 Jul, 2014

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

By Josh Patrice

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More

SEO

20 May, 2014

Content for the Customer Buying Cycle

By Ken Colborn

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

OH GOD WE'RE UNDER PENALTY SEO

20 Mar, 2014

Portent.com: Under manual penalty

By Ian Lurie

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

Google Webmaster Tools SEO

19 Mar, 2014

Old School Keyword Research with Google Webmaster Tools

By George Freitag

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

tug-of-war SEO

12 Mar, 2014

UX is the New SEO

By Marianne Sweeny

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

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