Slow Lane SEO

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

by Josh Patrice 18 Jul, 2014

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More

SEO

Content for the Customer Buying Cycle

by Ken Colborn 20 May, 2014

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

OH GOD WE'RE UNDER PENALTY SEO

Portent.com: Under manual penalty

by Ian Lurie 20 Mar, 2014

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

Google Webmaster Tools SEO

Old School Keyword Research with Google Webmaster Tools

by George Freitag 19 Mar, 2014

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

tug-of-war SEO

UX is the New SEO

by Marianne Sweeny 12 Mar, 2014

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

Tracking SEO Improvements SEO

Rankings Aren’t All That: How to Really Track SEO Improvements

by Ken Colborn 10 Mar, 2014

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

Icons from IcoMoon SEO

Why SEOs Should Dump CSS Sprites for Icon Fonts

by Nick Bernard 30 Jan, 2014

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

Mount Ruapehu SEO

The Growth and Rise of Good Guest Blogging

by Travis Brown 28 Jan, 2014

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources SEO

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources

by David Portney 10 Dec, 2013

I don’t know about you, but sometimes I wonder who writes up the documentation for Google. When they first announced the rel=author tag and Authorship configuration procedure on one of Google’s 11 blogs that I subscribe to, I jumped right on it and devoured the information and the process they described. Then I read it… Read More

SEO map SEO

SEO Makeover for 2014: A Practical Guide for Businesses

by David Portney 4 Nov, 2013

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More

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