12 SEO things I want
Ian Lurie Nov 10 2009
- Access to real, accurate, useful, transparent query data.
- For all snake oil sellers to shag off.
- For all people who say all SEO is snake oil to shag off.
- A Google webmaster tools API that actually lets me read data.
- A real competitor to Google. Not that I don’t like Google, but c’mon.
- PageRank forever erased from the Google Toolbar.
- The phrase ‘link exchange’ forever erased from our collective intellect.
- A mandatory kidney punch for anyone who says SEO is about optimizing your meta tags. OK, maybe just a sneer. I’m not a violent man.
- A year to complete all the cool tools I’ve dreamed up, but can never build because of time constraints. Just a year? Pretty please?
- An end to brand favoritism.
- Linking guidelines that don’t resemble the legal system in a Franz Kafka novel. I know everyone’s just doing their best, I really do. But still…
- A look 10 years into the future. We’ve come from nothing, essentially, to what we have now in 10 years. Can you imagine what 2019 will be like? I can’t wait.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More