Ian Lurie // Sep 30 2008
The description META tag won’t do much to improve your rankings. But it’s really important. If you write a good description tag, your search results will look something like this:
Search engines pull the ‘snippet’ you see above from the description tag. If you don’t write one, or write a lousy one, you might end up with something like this:
That last search result is missing a few things. Always make sure your description tag has the following:
Here’s how I’d write the Whirlpool description tag. I’d include their brand statement (get more done) and an invitation:
“Whirlpool’s energy-efficient, easy-to-use dishwashers help you get more done. Select models using our handy online wizard. See how: Click here. Etc. etc. more detail here.”
I wrote this after a day in which I lost my cell phone in a taxi cab. Which makes me feel dumb. So if you don’t like the description tag I wrote, please, make fun of me to my back, not my face. Thanks.
Bonus: If you’re a local business, include your location and phone number. Sometimes, folks will just pick up the phone right there.
Bonus 2: I wrote about title tag formulas last week.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More