Ian Lurie // Mar 6 2007
Google is really pushing personalized search these days.
That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a single keyphrase just won’t work. Neither will collecting thousands of worthless links.
So what to do? If everyone gets slightly different results, how will you stay on top? By being smart:
Google Personalized Search is a change: It’s going to weed out those who try to capitalize on loopholes, and reward those who focus on delivering real value. Do the latter, and you’ll be fine.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More