Ian Lurie // Oct 28 2011
Yo ho, yo ho, a pirate’s life for me.
Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*?
*I dunno… Maybe because they actually do what their SEOs tell them. Or they write original content. Or their site runs slightly better than the bloated, slow-running, visit-repelling Greek tragedy you call a ‘web presence’. But I digress.
Go for it! Here are ten fantastic reasons to throw Google’s Terms of Service into a shredder:
My point: While there’s nothing evil about black hat SEO, and it can even serve a purpose, it is not a long-term business strategy.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More