Ian Lurie // Nov 12 2009
Quick post tonight:
I’ve been using eBay’s keyword research tool for a while now. It may just beat the more established toolsets when it comes to commercial keyword research.
Here’s how you use it:
First, go to http://labs.ebay.com/raghavgupta/demoto/to?.
Type in your query:
When you click ‘submit’ you’ll get a report like this:
The ‘Popularity’ column shows searches performed by eBay users. You can’t define the time frame – eBay does that for you.
The ‘Availability’ column shows the number of items returned, on average, when you search on eBay.
And the ‘Bay Estimate’ column shows how many folks have successfully sold stuff. The bigger the green circle, the more searchers bought, and the higher the commercial intent of the searchers.
You can then click on each word to drill deeper into the data.
A few major gotchas with the eBay Labs BayEstimator:
Still, it’s a great starting point for popular products. The eBay keyword tool gets you a quick idea of whether a product phrase is viable or not, and if so, the overall commercial intent of searchers.
If you want to dig even deeper, check out the eBaysaurus tool. With that, you can find potentially related queries and get basic interest data:
Regardless, don’t ignore eBay. It’s a data gold mine if you sell stuff on the web.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More