Beware SEO Snake Oil

SEO

Ian Lurie Jan 26 2007

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques.

The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster.

http://www.mattcutts.com/blog/undetectable-spam/

tags : conversation marketing

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