Calling All Publications: Rel=canonical Is Worth A Look
Ian Lurie Feb 12 2009
I just wrote a skeptical piece about the search engines’ new rel=canonical standard.
I am, after all, a skeptic.
But, if you’re a large publication with a massive site, you’ve got canonicalization problems, and this could be the solution you’ve been looking for.
In a nutshell: You can use rel=canonical in the HEAD element of pages you don’t want indexed, and search engines will list the URL you indicate, instead.
No guarantees on whether this will actually help with search engine optimization, but given how difficult it is to clean up these kinds of problems on larger sites, it’s worth trying rel=canonical for a few months.
Read more about the standard on the Google Webmaster Central Blog.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More