Portent Staff // Aug 30 2011
November 2012 is more than a year away, but White House and congressional contenders are already hitting the campaign trail. It’s typically easier for local incumbents to gain re-election than it is for outsiders to be elected. This is because familiarity breeds trust. The same applies to marketing, if you already have an affiliation with a website, there is a much greater likely hood that they’ll be willing to link to you.
As you should always start a link acquisition campaign by contacting those you already know, below are a few steps to help you get started.
Identify Your Voters
First you’ll need to create a spreadsheet of contacts to outreach to. This should include businesses and organizations that you work with in any capacity.
Although you already have an affiliation with the websites you’ll be reaching out to, you’ll want to reacquaint yourself with them if your interaction has been limited over the past few months. Even the most well-known politicians have to campaign, they don’t just send an email asking for your vote the week before the election. If you find an article that you think a contact would be interested in, share it with them. If they’re a customer, ask for feedback about a particular product or ways you can improve your service. Basically, do anything you can to remind them that you still exist and that you care about them.
Before making contact you’ll need to craft your template. Although you can make your request over the phone, sending an email will allow you to easily show where you want the link.
If your list of prospects is short, start building relationships. Interact with your customers more, go to networking events and donate extra supplies to a local nonprofit. Oh, and from a SEO point of view, it helps if the charity you pick has a website with a decent page authority.