Tom Schmitz // Feb 2 2009
Are long tail keywords dying? I’m just asking?
I started using long tail keyword strategies well before Chris Anderson’s book arrived on the scene. Back then I called them embedded keywords. And yes, for the sarcastic readers, this was long before the Iraq war too. I coined this phrase because a more popular keyword was embedded into the longer search query.
Fast forward to the present.
Each year it seems a little more difficult to crack into the top rankings for long tail keywords. The traffic doesn’t appear as strong either. I have a few ideas about this:
What do you think?
Are long tail keywords an endangered species? Are they passing on? Expiring? Going to meet their maker? Stiffening-up? Pushing-up daisies? Kicking the bucket? Shuffling of this mortal coil? Running down the curtain and joining the bleedin’ choir invisible?