Ian Lurie // Jun 4 2007
Well, OK, a bit of an over dramatization. But I often work as an SEO consultant, and he says I’m your last option.
In a way, he’s right.
I find that folks get into trouble when they approach SEO as a purely technical or number-crunching undertaking. The technical stuff is actually just one of many tools that drive a sound search marketing strategy.
The job of any legitimate SEO consultant has three parts:
Of those three, the first two are actually fairly straightforward. Learn the rules once, and you’re set. The third is a never-ending job. It requires creativity, marketing savvy and (gasp) communications skills. It is not an IT job, or a development job. It’s a marketing job.
Don’t think of SEO as a technical endeavor, so much as a marketing one. Everything else will fall into place.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More