Ian Lurie // Jul 17 2007
Grokdotcom posted an article yesterday titled “Are Some SEO’s Becoming (*gasp*) Marketers?”.
Good SEOs have always been marketers.
Granted, good SEOs are, and always have been, in short supply. And it may be that these days, bad SEOs are learning to parrot things some of us have said for 7+ years like:
“SEO is about quality content.”
“Don’t sacrifice usability for SEO.”
“Measure SEO results in terms of conversions, not rankings.”
But implying that search engine optimization experts are just now becoming marketers sets my teeth on edge.
Maybe if these other SEOs spent more time learning the basics of marketing, and less time trying to outfox search algorithms, the idea that SEO is marketing wouldn’t be such a mind-blowing epiphany.
(Ian walks offstage, grumbling)
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More