Google confirms: Site speed is a (small) factor
Ian Lurie Apr 9 2010
Back in November I wrote that Google was likely using site load speed as a performance factor.
They just confirmed that with their blog post Using Site speed in web search ranking.
Note: They said it’s only a factor in about 1% of searches. They also said they just launched this factor a few weeks back – I’m not sure I buy that.
Regardless, get your site running faster. It’s now an official ranking factor.
And, of course, there are all of the secondary effects like better indexation of your site, more customers, not looking like an idiot, etc..
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More