Ian Lurie // Apr 9 2010
Back in November I wrote that Google was likely using site load speed as a performance factor.
They just confirmed that with their blog post Using Site speed in web search ranking.
Note: They said it’s only a factor in about 1% of searches. They also said they just launched this factor a few weeks back – I’m not sure I buy that.
Regardless, get your site running faster. It’s now an official ranking factor.
And, of course, there are all of the secondary effects like better indexation of your site, more customers, not looking like an idiot, etc..
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More