Ian Lurie // Jan 20 2005
Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links.
I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for 5-9 months after launch before moving into any kind of reasonable search ranking.
Here’s an article that backs me up a bit.
In the end, it doesn’t matter how Google’s doing it – the new rule of the day is you’ve gotta play the blues before you hit the high notes on Google. If you’re launching a whole new site, at a new URL, expect to wait at least six months to achieve a top rank, no matter how well-optimized your new web site is.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More