Ian Lurie // Aug 8 2007
Keywords can wreck a good search engine optimization campaign.
That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain.
I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week, we had the #3 spot for ‘Google Analytics Consulting’. Woo hoo!
Of those 5 visits, 5 are probably me.
Of course, if I’d bothered to use any keyword research tool (such as WordTracker, KeywordDiscovery or even Google Adwords), I would have immediately seen that no one searches for ‘Google Analytics Consulting’.
Back to the drawing board.
The moral of this story: Research your keywords.
I am now going to go wipe the egg of my face…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More