Link building strategies: Video from SEMPDX

February 12, 2010 by in Featured, SEO

Grandma knows best. This is my presentation from SEMPDX this week: Link Building using the stuff you already have, but didn’t know about (aka Finding Links Between the Cushions):

Link building sucks. It’s hard, it’s not fun, and the payoff is a long way away. So why not learn to make more from the links you SHOULD already have.

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Ian Lurie
/ @portentint
Portent's Founder & CEO

Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >

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5 Responses to “Link building strategies: Video from SEMPDX”

  1. Erin Richey - February 12, 2010 at 8:28 pm #

    As someone who couldn’t make it to SEMPDX, thanks for sharing a little of your presentation. Chocolate over-consumption or not, I think it’s great that you turned this into a video rather than just throwing up the slides.

  2. Luke Jones - March 2, 2010 at 10:05 am #

    Great video Ian. The worst case of stolen content for me was when an individual who was, I think, Russian was masking content.
    I found out because I’ve got Google Alerts set up so that when something is crawled by Google and that page has a set of pre-defined key phrases, I get emailed.
    This site was an EXACT copy of my entire site, including all content, title tags, links etc. It was such a dodgy site, however, that when a natural person visits the site, they see a normal page and NOT what the Googlebot saw.
    Needless to say, I contacted the webmaster and got my information removed and also contacted Google to get the site pulled because it was clearly malicious.
    Thanks for the video.

  3. Sorbet Digital - March 6, 2010 at 2:30 pm #

    Excellent presentation. You really do seem to have a thing for KitKats don’t you :-)

  4. Hamilton Wallace - August 22, 2010 at 10:43 am #

    Great stuff as usual Ian, thanks. Link building is a bit like doing sit-ups I suppose. Not fun, but useful. I appreciate someone sharing ideas that make it a bit easier, and that are real ideas, instead the garbage slung around out there (“guru” this or “secret” that).

  5. Jon Cooper - February 3, 2012 at 5:33 pm #

    Lmao “Dear Dumbass”. I might have to email you some day Ian with that opening.

    But Link building does not suck! Although it might not be as fun as content creation, it’s a chance for an SEO to show his creativity & hustle :)