Matt Cutts SEO Videos
Ian Lurie Aug 1 2006
Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he’s recorded.
In them, he answers lots of SEO questions, like ‘who should I optimize for, the search engines, or my customers?’, and ‘What makes a web site “good” for SEO’. Some of his answers are pretty technical, but Matt does a great job of keeping things super-accessible.
This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren’t officially those of Google. But his opinions also agree with mine, so hey, he’s got to be in good shape. :)
His points include stuff like:
- Optimize for users and search engines. Don’t just optimize for search.
- Optimizing your code is as important as optimizing content.
- Good ‘link bait’ is important.
I highly recommend you take a look. It’s great information.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More