Keyword Spy SEO

George Freitag 26 Sep, 2013

Team Portent Weighs In On the Loss of Organic Keywords

Well it finally happened. In what they claim is a move to make search data more secure, Google has begun to encrypt all searches, effectively placing all organic traffic into the (not provided) category. This means business owners will never see the keywords people used to get to their site. We’ve already gone over what… Read More

not provided bomb SEO

Josh Patrice 24 Sep, 2013

A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)

I read the news today, oh boy… Danny Sullivan announced that Google is actively moving towards 100% encrypted search results. This should come as no surprise to anyone in the industry. When Google introduced secure search back in 2011, we saw the writing on the wall. As Google increased their number of users, the number… Read More

Photo of a pair of boxing gloves hanging on the wall. SEO

Stephanie Lund 22 Aug, 2013

Why You’ll Agree to Disagree with Your SEO… and That’s OK

Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist?  Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More

Hands in plastic gloves on a keyboard next to some hand sanitizer. SEO

Marianne Sweeny 21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More

Everything Non-SEOs Need to Know Title Slide SEO

George Freitag 9 Jul, 2013

Everything Non-SEOs Need To Know About SEO (Webinar)

Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More

SEO

Marianne Sweeny 15 May, 2013

3 Google Algorithms We Know About & 200 We Don’t

When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More

SEO

Nick Bernard 7 May, 2013

SEO for Beginners: Improving Site Speed

We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly… Read More

Hand Graphic of Scout's Honor SEO

George Freitag 1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

E014623 SEO

David Portney 25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

SEO

Marianne Sweeny 4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More