The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

SEO

1 Feb, 2007

Ignorance, revealed

By Ian Lurie

Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’ I won’t comment on the article. I’m too angry. But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check… Read More

SEO

27 Jan, 2007

An SEO Case Study

By Ian Lurie

You can get the top Google ranking against 247 million competitors by doing the right thing.

SEO

26 Jan, 2007

Beware SEO Snake Oil

By Ian Lurie

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/

SEO

16 Jan, 2007

WikiSeek Search Engine: First Impressions

By Ian Lurie

Wikipedia's new Wikiseek has a very long way to go in the world of search engines.

SEO

12 Jan, 2007

Google PageRank Update

By Ian Lurie

Just a quick note for those of you whose palms sweat when your search ranking changes: Google is updating pagerank system-wide (I think) right now. They started earlier this week. So no, you’re not going nuts if you think your ranking has yo-yoed a bit.

SEO

28 Dec, 2006

SEO Myth Smackdown: Link Trading

By Ian Lurie

Link trading doesn't work. Trust me.

Drawing graph growing SEO

30 Nov, 2006

Google Wigglin

By Ian Lurie

Google appears to be doing an update right now (what they call a 'data refresh'). It's not a full on Google Dance. I call it more of a Google Wiggle. So if you're one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting...

SEO

27 Nov, 2006

Stunt Train SEO Manifesto

By Ian Lurie

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: 2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency. I can’t tell you how many clients of mine have had to rebuild their… Read More

SEO

30 Oct, 2006

Google, Link Spam and Good Citizenship

By Ian Lurie

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this… Read More

SEO

23 Aug, 2006

No more WWW woes? Google adds Preferred Domain Tool

By Ian Lurie

Google has added a ‘preferred domain’ tool to Google Webmaster Central. It lets you tell Google whether you’d like all links to your site to include ‘www’ or not. This may seem subtle, but it’s a long-standing problem in search engine optimization. Search engines historically see www.mysite.com and mysite.com as two distinct pages, even though… Read More

SEO

1 Aug, 2006

Matt Cutts SEO Videos

By Ian Lurie

Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he's recorded. In them, he answers lots of SEO questions, like 'who should I optimize for, the search engines, or my customers?', and 'What makes a web site “good” for SEO'. This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren't officially those of Google. But his opinions also agree with mine, so hey, he's got to be in good shape.

SEO

22 Jun, 2006

Active vs. Passive SEO: Seth Godin

By Ian Lurie

A few changes to Seth Godin's post about active versus passive SEO.

SEO

10 May, 2006

Too Much SEO

By Ian Lurie

There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More

SEO

21 Dec, 2005

Have They No Shame?

By Ian Lurie

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

SEO

8 Dec, 2005

Yahoo and Me, We’re Like That…

By Ian Lurie

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More