Ian Lurie 1 Aug, 2006
Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he’s recorded.
In them, he answers lots of SEO questions, like ‘who should I optimize for, the search engines, or my customers?’, and ‘What makes a web site â€œgoodâ€ for SEO’.
This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren’t officially those of Google. But his opinions also agree with mine, so hey, he’s got to be in good shape.
Ian Lurie 22 Jun, 2006
A few changes to Seth Godin’s post about active versus passive SEO.
Ian Lurie 10 May, 2006
There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More
Ian Lurie 21 Dec, 2005
I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More
Ian Lurie 8 Dec, 2005
At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More
Ian Lurie 26 May, 2005
I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More
Ian Lurie 9 Mar, 2005
A group of programmers have decided to start editing the content of web pages folks visit without telling them, thereby rerouting them around the Internet. Sounds like a bunch of hackers, right? Wrong. It’s Google. Here’s why it’s bad, why it’s not as bad as it sounds, and why I think it’ll go away soon.… Read More
Ian Lurie 16 Feb, 2005
I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More
Ian Lurie 4 Feb, 2005
Wired Magazine has a great article, just posted, entitled Googling the Bottom Line. There are two themes in this article: One, the author’s focus, is that a top-30 ranking is a must if you want to grow site traffic. Duh. The author’s second point is what impressed me most: Unethical search engine optimization techniques wreak… Read More
Ian Lurie 20 Jan, 2005
Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links. I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for… Read More
Ian Lurie 22 Sep, 2004
Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More
Ian Lurie 17 Jun, 2004
Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More
Ian Lurie 28 Mar, 2004
Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More
Ian Lurie 22 Mar, 2004
With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More
Ian Lurie 15 Feb, 2004
Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More