The Portent Blog

Drawing graph growing SEO

30 Nov, 2006

Google Wigglin

By Ian Lurie

Google appears to be doing an update right now (what they call a 'data refresh'). It's not a full on Google Dance. I call it more of a Google Wiggle. So if you're one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting...

SEO

27 Nov, 2006

Stunt Train SEO Manifesto

By Ian Lurie

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: 2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency. I can’t tell you how many clients of mine have had to rebuild their… Read More

SEO

30 Oct, 2006

Google, Link Spam and Good Citizenship

By Ian Lurie

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this… Read More

SEO

23 Aug, 2006

No more WWW woes? Google adds Preferred Domain Tool

By Ian Lurie

Google has added a ‘preferred domain’ tool to Google Webmaster Central. It lets you tell Google whether you’d like all links to your site to include ‘www’ or not. This may seem subtle, but it’s a long-standing problem in search engine optimization. Search engines historically see www.mysite.com and mysite.com as two distinct pages, even though… Read More

SEO

1 Aug, 2006

Matt Cutts SEO Videos

By Ian Lurie

Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he's recorded. In them, he answers lots of SEO questions, like 'who should I optimize for, the search engines, or my customers?', and 'What makes a web site “good” for SEO'. This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren't officially those of Google. But his opinions also agree with mine, so hey, he's got to be in good shape.

SEO

22 Jun, 2006

Active vs. Passive SEO: Seth Godin

By Ian Lurie

A few changes to Seth Godin's post about active versus passive SEO.

SEO

10 May, 2006

Too Much SEO

By Ian Lurie

There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More

SEO

21 Dec, 2005

Have They No Shame?

By Ian Lurie

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

SEO

8 Dec, 2005

Yahoo and Me, We’re Like That…

By Ian Lurie

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More

SEO

26 May, 2005

Google Sandbox: Proof?

By Ian Lurie

I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More

SEO

9 Mar, 2005

Google Autolink

By Ian Lurie

A group of programmers have decided to start editing the content of web pages folks visit without telling them, thereby rerouting them around the Internet. Sounds like a bunch of hackers, right? Wrong. It’s Google. Here’s why it’s bad, why it’s not as bad as it sounds, and why I think it’ll go away soon.… Read More

SEO

16 Feb, 2005

WSA SEO Panel Discussion

By Ian Lurie

I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More

SEO

4 Feb, 2005

Internet Marketing, Google and SEO Karma

By Ian Lurie

Wired Magazine has a great article, just posted, entitled Googling the Bottom Line. There are two themes in this article: One, the author’s focus, is that a top-30 ranking is a must if you want to grow site traffic. Duh. The author’s second point is what impressed me most: Unethical search engine optimization techniques wreak… Read More

SEO

20 Jan, 2005

Google’s Sandbox

By Ian Lurie

Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links. I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for… Read More

SEO

22 Sep, 2004

Quantifying SEO

By Ian Lurie

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More