Tom Schmitz 9 Jun, 2008

Search Engine Optimization Before Development & Design

Question: When should a company bring a search engine optimization (SEO) consultant into designing a new web site? Answer: Immediately! I just read an article where the author states that the time to hire a search engine optimization consultant is right after the design is finished, before the content is written. Wow! There’s a disaster… Read More


Ian Lurie 29 May, 2008

How to Choose the Right SEO Vendor: Responding to Rand

Rand Fishkin of SEOMoz fame just wrote How to Choose The Right SEO Vendor. It’s solid, but I’m going to take advantage of my additional age experience and point out a few issues: “Start with your Goals” Absolutely. If you know what your goals are. If not, I suggest that this is a great opportunity… Read More


Tom Schmitz 27 May, 2008

Basic SEO Copywriting in a Nut Shell

This week Portent Interactive is excited to welcome our newest member of the team, copywriter Amanda Halm. Hi Amanda! Jade asked me to write some SEO copywriting pointers that I just finished. Since these sound so proprietary-like, I just had to sneak them past Ian to share with you. So enjoy and *shhhh* Don't tell… Read More


Tom Schmitz 20 May, 2008

Competitive Rubber Chicken Research for Search Engine Optimization

Know Your Search Engine Optimization Competition When it comes to Search Engine Optimization, your competitors may not be whom you think. One of the first things I ask for from new SEO clients is a list of competitors. This usually arrives from their marketing office and includes other companies that provide the same product or… Read More


Tom Schmitz 16 May, 2008

Search Engine Optimization Pre-flight – Analytics

This article is part of a continuing series, From Seattle – Search Engine Optimization – To You. An easy to understand explanation of SEO. The SEO Preflight Before diving into a new SEO project I want to understand what challenges the web site faces and, of course, the opportunities. Call it my SEO Pre-flight for… Read More


Tom Schmitz 15 May, 2008

From Seattle – Search Engine Optimization Explained

From Seattle – Search Engine Optimization – To You All SEO professionals face a difficult task when explaining their work in ways that are : Understandable Meaningful Actionable I enjoy talking about Search Engine Optimization at Seattle area events and discussing SEO in everyday terms with our clients from around the USA—it’s a highlight of… Read More


Ian Lurie 8 May, 2008

SEO Has A Future: Rebutting ShoeMoney and Marketing Pilgrim

Today, ShoeMoney and Marketing Pilgrim provided great insights into why they think search engine optimization has no future. I don’t agree. Times infinity. Nyah nyah phbltbltbltblt. So there. Marketing Pilgrim says: “Take my industry of health supplements. Do you think Google wants to reward the SEO contortions of unknown companies and affiliates with lots of… Read More


Ian Lurie 1 May, 2008

6 Link Building Practices That Scare The Crap Out of Me

‘Link building’, for those who don’t know, is the practice of gaining links from other sites. Links are important. They deliver authority in the eyes of search engines, traffic if you’re lucky, and a chance that someone else will link to you, too. You can’t live without ‘em. But there are no established best practices… Read More

worldsdone SEO

Ian Lurie 25 Apr, 2008

Keyword Search Is Just Fine, Thank You

Eric Shonfeld at Techcrunch just posted Is Keyword Search About To Hit Its Breaking Point? So, are we headed for a search apocalypse? Better hope not. And I don’t think so. Eric cites Nova Spivack’s presentation. In it, Nova says that if the amount of content keeps growing keyword search will collapse, leaving the internet… Read More

srcs SEO

Ian Lurie 23 Apr, 2008

7 Easy SEO Tips, and Faster Pageloads: Santa Rosa Courthouse Square, Reviewed

Santa Rosa Courthouse Square is a nice little site, with some basic SEO problems. Next in my oh-so-inconsistent series of site reviews, this site is elegant and reasonably easy to navigate: But under the pretty exterior lurks a few SEO gotchas that are definitely hurting it. Those turn into 7 pretty basic SEO tips that… Read More

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