SEO

Ian Lurie 11 Apr, 2008

Internet Advancement Busted: SEO Standards Still Don’t Make Sense

Yes, a bad SEO got busted. No, that is not an intelligent argument for SEO standards. Kevin at Search Engine Watch immediately pounced on the ruling against Internet Advancement as an argument for SEO standards. They’re wrong. The fact that there are fraudsters and con artists out there doesn’t argue for SEO standards. It argues… Read More

matrix code copy SEO

Ian Lurie 9 Apr, 2008

SEO Video Tutorial: The SEO Matrix Has You

Why make my own content when I can steal from my employees instead? This is a great high-level view of search engine optimization. Plus I dance every time I hear that opening beat: Original Entry

SEO

Ian Lurie 4 Apr, 2008

Google’s Dancing: Surviving the Dewey Update

It’s somewhat official: Google’s making another major algorithm update. You can read the geeky details on Search Engine Land. I have a few tips for surviving the experience: Turn off your computer and walk away for a week. Find those left over percocets and pop a few. Failing that, go to the Google server at… Read More

SEO

Tom Schmitz 26 Mar, 2008

B2B Marketing | Expanding Your Web site Content

If your business to business web site is like most companies’ its focused is on: Generating leads Trying to get as much information into as small a space as possible. Too bad. Compacting your Internet marketing strategy and your online content are huge errors. The desire is understandable. Time is precious. People are busy. No… Read More

Snidely+Whiplash SEO

Ian Lurie 25 Mar, 2008

I’m the Snidely Whiplash of SEO?!

Yesterday Michael Martinez wrote a post about Real Advice from Bad SEOs. It’s a bit of a rant, and you know how I love internet marketing rants and SEO mythbusting, so I loved the sound of his new post. His overall point is great too: If the search engines start bouncing your site up and… Read More

SEO

Ian Lurie 11 Mar, 2008

A ‘Crash Course’ on SEO Ethics and Responsibility

When you go to a conference and present, you have a responsibility to give accurate advice or admit you can’t. That’s called professional responsibility. Especially in a relatively new field like search engine optimization. I really enjoyed SEMPDX, and recommend it to everyone. All of the presentations were great. With one exception. What Went Wrong… Read More

ddwyec SEO

Ian Lurie 11 Mar, 2008

Speaking at SEMPDX Searchfest 2008

I spoke about search marketing and analytics yesterday, at SEMPDX Searchfest 2008. It was a great conference and a great group! If you need my slides, here they are: Search Marketing Analytics from Ian Lurie | View | Upload your own

local search result SEO

Ian Lurie 7 Mar, 2008

Local Search Optimization 101: Get Found

All 3 major search engines now have local search results, and they mix them right into the normal ranking pages. That’s wreaked havoc with many businesses that previously had the top spot for something like ‘seattle internet marketing’ (ahem) but suddenly found themselves buried underneath a map and a list of local companies: In this… Read More

SEO

Ian Lurie 2 Mar, 2008

Search Engine Optimization: There IS A Right Way

Last week I attended SMX West. It was a great event, but one session in particular stood out for me: ‘Search Engine Q & A’. Lead engineers from Google, Microsoft Live, Yahoo! and Ask all answered audience questions about search engine policies, what’s OK and what’s not, and the future of search. One attendee asked,… Read More

seomoz SEO

Ian Lurie 29 Feb, 2008

SEOMoz Pro: Join Before Your Competitors Do

I’ve been an SEOMoz Premium member for a while now. The content and tools are worth it: Great tips on search engine optimization basics, including “Viral Marketing and Linkbait on the Web”. Higher-level stuff like tips on pagerank sculpting. Nifty tools for measuring keyword difficulty, basic site diagnostics (not PythiaSEO, but far easier to use)… Read More

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