SEO

Search Engines Are Structured Thinkers

by Ian Lurie 25 Oct, 2007

Note: If you’re a veteran SEO person, this article is probably too basic. Read if you like, but this is meant as an introduction to how search engines ‘think’. With all the hysteria lately over Google’s pagerank changes, I thought a refresher on basic search principles might be helpful. Search engines are hierarchical beasts. They… Read More

SEO

Google Pagerank Made-Up Mayhem

by Ian Lurie 24 Oct, 2007

There’s a veritable storm of blog posts going around right now regarding a sudden drop in Toolbar Pagerank for a bunch of sites. Marketing Pilgrim, Problogger, Center Networks, Blogstorm and even the normally thoughtful Copyblogger (sorry Brian – my bad) are all sounding a bit shrill. Let me clue you in to something: Toolbar pagerank… Read More

SEO

PRWeb and Duplicate Content: Stump Ian, Part 3

by Ian Lurie 17 Oct, 2007

imnotadoctor asks: “If I place a press release on my website and then push it through PRweb.com for exposure and backlinks would I get flagged for duplicate content?” No one knows for certain. However, I’ve done a lot of testing over the years. PRWeb press releases don’t seem to stay in Google’s index for long,… Read More

SEO

3 Ways to Commit SEO Suicide

by Ian Lurie 8 Oct, 2007

The following are the three most common forms of SEO suicide: Excessive AJAX AJAX lets your web browser load new content into a page without loading a new page. It’s a great way to add interactivity and speed to your site. Unfortunately, it also stops search engine spiders in their tracks. Spiders crawl your site… Read More

SEO

SEO is a Tactic, Not a Strategy

by Ian Lurie 4 Oct, 2007

SEO is no more a strategy than printing business cards. It’s a tactic that forms a large and essential part of your internet marketing strategy. My client (who I respect extremely – hence Yoda, and not Boba) wanted to use SEO to build their online business. It can’t do that. It can build traffic –… Read More

SEO

Search Marketing and Personas: Opening Your Customer’s Heads

by Ian Lurie 2 Oct, 2007

Note: This is the fourth article in a series on personas. The first, how to create personas, is here. The second applies them to your internet marketing strategy. The third shows how personas can improve e-mail campaigns. Get Inside Your Searchers’ Heads: Why You Should Read This OK, all you Heroes fans: I’m not talking… Read More

dancing copy SEO

Google Dancing?

by Ian Lurie 18 Sep, 2007

I know the phrase ‘Google Dance’ is out of date. But Google is jiggling like crazy this morning. We’ve seen one client go from page 1 to page 4 and then to page 2. Another is bouncing up and down between #1 and #2 like a Spalding Hi-Bounce. So, if you see your rankings going… Read More

SEO

Q&A: Google Video Ads in Search Results?

by Ian Lurie 9 Sep, 2007

Ramin asks three questions: “I just read this blog on wired: http://blog.wired.com/business/2007/09/google-discusse.html If this is actually true, what do you think this will do for the user experience when searching? Will it have a negative experience or will it enhance the search experience. Is this another step toward total convergence between TV and the web?… Read More

SEO

Mythbusting 101: Don’t Talk If You Don’t Know

by Ian Lurie 15 Aug, 2007

If you don’t know what you’re talking about, it’s best not to talk. Ian’s First Rule of Internet Marketing. SitePro News sent me this dandy article this morning: SEO and Page Rank – Which is More Important. With my BS monitor pegged in the red, I took a look. The article starts: “Whether you believe… Read More

SEO

The Easiest SEO Booster – Heading Tags

by Ian Lurie 11 Aug, 2007

Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site. On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag. For example, if the heading… Read More

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