Ian Lurie 17 Oct, 2007

PRWeb and Duplicate Content: Stump Ian, Part 3

imnotadoctor asks: “If I place a press release on my website and then push it through for exposure and backlinks would I get flagged for duplicate content?” No one knows for certain. However, I’ve done a lot of testing over the years. PRWeb press releases don’t seem to stay in Google’s index for long,… Read More


Ian Lurie 8 Oct, 2007

3 Ways to Commit SEO Suicide

The following are the three most common forms of SEO suicide: Excessive AJAX AJAX lets your web browser load new content into a page without loading a new page. It’s a great way to add interactivity and speed to your site. Unfortunately, it also stops search engine spiders in their tracks. Spiders crawl your site… Read More


Ian Lurie 4 Oct, 2007

SEO is a Tactic, Not a Strategy

SEO is no more a strategy than printing business cards. It’s a tactic that forms a large and essential part of your internet marketing strategy. My client (who I respect extremely – hence Yoda, and not Boba) wanted to use SEO to build their online business. It can’t do that. It can build traffic –… Read More


Ian Lurie 2 Oct, 2007

Search Marketing and Personas: Opening Your Customer’s Heads

Note: This is the fourth article in a series on personas. The first, how to create personas, is here. The second applies them to your internet marketing strategy. The third shows how personas can improve e-mail campaigns. Get Inside Your Searchers’ Heads: Why You Should Read This OK, all you Heroes fans: I’m not talking… Read More

dancing copy SEO

Ian Lurie 18 Sep, 2007

Google Dancing?

I know the phrase ‘Google Dance’ is out of date. But Google is jiggling like crazy this morning. We’ve seen one client go from page 1 to page 4 and then to page 2. Another is bouncing up and down between #1 and #2 like a Spalding Hi-Bounce. So, if you see your rankings going… Read More


Ian Lurie 9 Sep, 2007

Q&A: Google Video Ads in Search Results?

Ramin asks three questions: “I just read this blog on wired: If this is actually true, what do you think this will do for the user experience when searching? Will it have a negative experience or will it enhance the search experience. Is this another step toward total convergence between TV and the web?… Read More


Ian Lurie 15 Aug, 2007

Mythbusting 101: Don’t Talk If You Don’t Know

If you don’t know what you’re talking about, it’s best not to talk. Ian’s First Rule of Internet Marketing. SitePro News sent me this dandy article this morning: SEO and Page Rank – Which is More Important. With my BS monitor pegged in the red, I took a look. The article starts: “Whether you believe… Read More


Ian Lurie 11 Aug, 2007

The Easiest SEO Booster – Heading Tags

Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site. On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag. For example, if the heading… Read More


Ian Lurie 8 Aug, 2007

Keywords Ain’t All Dat: An SEO Lesson

Keywords can wreck a good search engine optimization campaign. That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain. I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week,… Read More


Ian Lurie 6 Aug, 2007

JUMP to the Top of the Search Engines (not)

A sure sign you should run, screaming, from an SEO solicitation: What are the danger signs? They used the word “Sizzlin” in a search engine optimization advertisement. That should scare you right off. They imply a guarantee of first page placement on Google. No one can do that. Read Google’s webmaster guidelines if you don’t… Read More

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