SEO

Marianne Sweeny 4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More

SEO

David Portney 2 Apr, 2013

5 Ways SEO is Like the Rolling Stones

In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More

Graph of Using the Google Doc SEO

George Freitag 26 Mar, 2013

How to Generate Video Sitemaps using Google Docs

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

ehmegeard! A realization dawns. SEO

Ian Lurie 22 Mar, 2013

WTF is SEO?

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

SEO

Marianne Sweeny 21 Mar, 2013

The Evolution of Advanced Keyword Research

  Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More

enterprise link spam analysis SEO

Ian Lurie 15 Mar, 2013

Machine learning and link analysis: LinkLove London 2013

I just got off-stage after rambling about machine learning, link building and Penguin reinclusion requests. Nice long blog post coming right here, later, but for now, here are the slides: Machine learning and link spam – how hard can it be? from Ian Lurie And here’s a link to the link bundle: portent.co/machine-spam

SEO

Ian Lurie 14 Mar, 2013

Free report: A Changing Standard for SEO Spam

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that: While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.… Read More

Ptolemy's map of the world SEO

Nick Bernard 12 Mar, 2013

Tool Review: Broken Link Finder

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More

Angry at SEO SEO

George Freitag 5 Mar, 2013

Why Web Professionals Hate SEOs

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More

German Shepherd with thought bubble in German SEO

David Portney 12 Feb, 2013

The Basics of International SEO – a Brief Best Practices Checklist

Recently, Team Portent has been writing a lot about local SEO best practices for US markets. And with good reason; mobile device usage is on the rise. Think about how often you reach for your smartphone or tablet to get directions to a local business, check their phone number, look at reviews or menus, or… Read More

How to Write an Effective Outreach Email SEO

Nick Bernard 22 Jan, 2013

How to Write an Effective Outreach Email [Instructographic]

In the brief amount of time I’ve spent doing outreach for link building, my approach and strategies have evolved. In my early days, I was over-eager and optimistic, crafting drawn-out messages and patiently waiting for the links to come flooding in. To continue with the theme of classic television sitcoms, I was the Richie Cunningham… Read More

clean up after your links, k? SEO

Ian Lurie 17 Jan, 2013

Are my links poopy? Know a spammy link when you see one.

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More

DuckDuckGo How to Goose Google SEO

Marianne Sweeny 19 Dec, 2012

What the Duck? DuckDuckGo Takes on the Big G

It’s hard to pinpoint when some of us fell out of love with Google. Maybe it was when they went from geeky Stanford students out to “not be evil” to the kinda creepy boyfriend who orders for us at restaurants because “that’s what we always have.” Like it or not, we were trapped. Over the… Read More

Question Cards SEO

David Portney 13 Dec, 2012

Portent Staff Survey: “What’s your biggest question(s) about SEO?”

Recently I did a survey of our staff here at Portent to see if anyone had any questions about SEO they wanted answered. I made the survey anonymous using Survey Monkey, because sometimes people feel more comfortable asking a question without their identity being revealed. In the spirit of sharing and transparency, we decided to… Read More

SEO

David Portney 5 Dec, 2012

Google Tricks For SEOs to Avoid at All Costs

I’m going to play mind-reader for a moment. Here’s what you think about SEO: You think search engine optimization is a closely-guarded secret bag of tricks You think SEO means beating Google at their own game You equate SEO with “buckets of cash” which would be pouring into your bank account if only you knew… Read More