E014623 SEO

What Programming Is Teaching Me About SEO and Life

by David Portney 25 Apr, 2013

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

SEO

Get Found, Make Money: Optimizing Apps for Search

by Marianne Sweeny 4 Apr, 2013

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More

SEO

5 Ways SEO is Like the Rolling Stones

by David Portney 2 Apr, 2013

In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More

Graph of Using the Google Doc SEO

How to Generate Video Sitemaps using Google Docs

by George Freitag 26 Mar, 2013

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

ehmegeard! A realization dawns. SEO

WTF is SEO?

by Ian Lurie 22 Mar, 2013

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

SEO

The Evolution of Advanced Keyword Research

by Marianne Sweeny 21 Mar, 2013

  Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More

enterprise link spam analysis SEO

Machine learning and link analysis: LinkLove London 2013

by Ian Lurie 15 Mar, 2013

I just got off-stage after rambling about machine learning, link building and Penguin reinclusion requests. Nice long blog post coming right here, later, but for now, here are the slides: Machine learning and link spam – how hard can it be? from Ian Lurie And here’s a link to the link bundle: portent.co/machine-spam

SEO

Free report: A Changing Standard for SEO Spam

by Ian Lurie 14 Mar, 2013

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that: While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.… Read More

Ptolemy's map of the world SEO

Tool Review: Broken Link Finder

by Nick Bernard 12 Mar, 2013

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More

Angry at SEO SEO

Why Web Professionals Hate SEOs

by George Freitag 5 Mar, 2013

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More