The Portent Blog

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SEO

7 May, 2013

SEO for Beginners: Improving Site Speed

By Nick Bernard

We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly… Read More

Hand Graphic of Scout's Honor SEO

1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

By George Freitag

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

E014623 SEO

25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

By David Portney

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

SEO

4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

By Marianne Sweeny

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More

SEO

2 Apr, 2013

5 Ways SEO is Like the Rolling Stones

By David Portney

In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More

Graph of Using the Google Doc SEO

26 Mar, 2013

How to Generate Video Sitemaps using Google Docs

By George Freitag

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

ehmegeard! A realization dawns. SEO

22 Mar, 2013

WTF is SEO?

By Ian Lurie

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

SEO

21 Mar, 2013

The Evolution of Advanced Keyword Research

By Marianne Sweeny

  Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More

enterprise link spam analysis SEO

15 Mar, 2013

Machine learning and link analysis: LinkLove London 2013

By Ian Lurie

I just got off-stage after rambling about machine learning, link building and Penguin reinclusion requests. Nice long blog post coming right here, later, but for now, here are the slides: Machine learning and link spam – how hard can it be? from Ian Lurie And here’s a link to the link bundle: portent.co/machine-spam

SEO

14 Mar, 2013

Free report: A Changing Standard for SEO Spam

By Ian Lurie

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that: While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.… Read More

Ptolemy's map of the world SEO

12 Mar, 2013

Tool Review: Broken Link Finder

By Nick Bernard

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More

Angry at SEO SEO

5 Mar, 2013

Why Web Professionals Hate SEOs

By George Freitag

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More

German Shepherd with thought bubble in German SEO

12 Feb, 2013

The Basics of International SEO – a Brief Best Practices Checklist

By David Portney

Recently, Team Portent has been writing a lot about local SEO best practices for US markets. And with good reason; mobile device usage is on the rise. Think about how often you reach for your smartphone or tablet to get directions to a local business, check their phone number, look at reviews or menus, or… Read More

How to Write an Effective Outreach Email SEO

22 Jan, 2013

How to Write an Effective Outreach Email [Instructographic]

By Nick Bernard

In the brief amount of time I’ve spent doing outreach for link building, my approach and strategies have evolved. In my early days, I was over-eager and optimistic, crafting drawn-out messages and patiently waiting for the links to come flooding in. To continue with the theme of classic television sitcoms, I was the Richie Cunningham… Read More

clean up after your links, k? SEO

17 Jan, 2013

Are my links poopy? Know a spammy link when you see one.

By Ian Lurie

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More