SEO

Wikipedia love: How to get it

by Ian Lurie 3 May, 2007

Wikipedia.com controls a lot of traffic. They dominate the Google rankings for just about every subject, and can have a profound effect on your search marketing efforts. So, a link from Wikipedia can really help out. Search Engine Land has a great article on the long-term strategy for positioning yourself on Wikipedia. I have a… Read More

SEO

Correct in An Empty Room

by Ian Lurie 24 Apr, 2007

In marketing, it pays to start with your audience’s ideas, even if they’re wrong. Nowhere is that more true than search marketing: Pick the keywords they expect, and you’ll have a shot at changing their minds. Demand that they understand, in advance, that the phrase they use to describe your product is wrong, and you’ll… Read More

SEO

FUD Prevention: Google Website Optimizer

by Ian Lurie 10 Apr, 2007

I just posted a bit about Google Website Optimizer, and potential SEO issues. It appears I may be guilty of FUD* mongering. Lest I be tagged as such: Robert Gorell at FutureNowInc.com says it’s very, very unlikely that use of the tool would lead to penalties from Google. I’m still less sure about Yahoo –… Read More

SEO

Google Website Optimizer May Cause Search Penalties

by Ian Lurie 10 Apr, 2007

Google Website Optimizer lets you test various headlines, product shots and other page elements against each other. And it’s free. Wouldn’t you always want to use it? No – ironically, Google’s Website Optimizer engages in a practice that some call ‘cloaking’. That practice may lead to search ranking penalties from – you guessed it –… Read More

SEO

4 Ways to Prepare for Google Personalized Search

by Ian Lurie 6 Mar, 2007

Google is really pushing personalized search these days. That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a… Read More

SEO

Humble Pie, Eating Crow, Wiping Egg Off Face

by Ian Lurie 21 Feb, 2007

OK, I got caught in a rookie mistake. I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.” Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page… Read More

SEO

What to Do If Your Ranking Slips

by Ian Lurie 20 Feb, 2007

You’ve been #1 for a month. Traffic and sales are rolling in. Then, one day, you check on your ranking on Google and it’s happened: You’re #2. Augh! Here’s what you do: Don’t Panic. Sometimes ranking changes are temporary. If you watch them every day you’re bound to see a lot of wiggling. Check the… Read More

SEO

Five Great Ways to Remain Invisible

by Ian Lurie 9 Feb, 2007

After a long week, it’s nice to use some negative reinforcement for SEO training. Read on for the best ways to make sure you never show up in any search engine, ever.

SEO

Search Marketing Versus Simpletons

by Ian Lurie 7 Feb, 2007

Muhammad at Pronet shows us a video as an indication as to why social sites, like Digg.com, hate search engine marketers. The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would… Read More

SEO

Ignorance, revealed

by Ian Lurie 1 Feb, 2007

Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’ I won’t comment on the article. I’m too angry. But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check… Read More