Ian Lurie // 20 Feb, 2007
You’ve been #1 for a month. Traffic and sales are rolling in. Then, one day, you check on your ranking on Google and it’s happened: You’re #2. Augh! Here’s what you do: Don’t Panic. Sometimes ranking changes are temporary. If you watch them every day you’re bound to see a lot of wiggling. Check the… Read More
Ian Lurie // 9 Feb, 2007
After a long week, it’s nice to use some negative reinforcement for SEO training. Read on for the best ways to make sure you never show up in any search engine, ever.
Ian Lurie // 7 Feb, 2007
Muhammad at Pronet shows us a video as an indication as to why social sites, like Digg.com, hate search engine marketers. The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would… Read More
Ian Lurie // 1 Feb, 2007
Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’ I won’t comment on the article. I’m too angry. But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check… Read More
Ian Lurie // 27 Jan, 2007
You can get the top Google ranking against 247 million competitors by doing the right thing.
Ian Lurie // 26 Jan, 2007
Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/
Ian Lurie // 16 Jan, 2007
Wikipedia’s new Wikiseek has a very long way to go in the world of search engines.
Ian Lurie // 12 Jan, 2007
Just a quick note for those of you whose palms sweat when your search ranking changes: Google is updating pagerank system-wide (I think) right now. They started earlier this week. So no, you’re not going nuts if you think your ranking has yo-yoed a bit.
Ian Lurie // 28 Dec, 2006
Link trading doesn’t work. Trust me.
Ian Lurie // 30 Nov, 2006
Google appears to be doing an update right now (what they call a ‘data refresh’).
It’s not a full on Google Dance. I call it more of a Google Wiggle. So if you’re one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting…