SEO

An SEO Case Study

by Ian Lurie 27 Jan, 2007

You can get the top Google ranking against 247 million competitors by doing the right thing.

SEO

Beware SEO Snake Oil

by Ian Lurie 26 Jan, 2007

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/

SEO

WikiSeek Search Engine: First Impressions

by Ian Lurie 16 Jan, 2007

Wikipedia’s new Wikiseek has a very long way to go in the world of search engines.

SEO

Google PageRank Update

by Ian Lurie 12 Jan, 2007

Just a quick note for those of you whose palms sweat when your search ranking changes: Google is updating pagerank system-wide (I think) right now. They started earlier this week. So no, you’re not going nuts if you think your ranking has yo-yoed a bit.

SEO

SEO Myth Smackdown: Link Trading

by Ian Lurie 28 Dec, 2006

Link trading doesn’t work. Trust me.

Drawing graph growing SEO

Google Wigglin

by Ian Lurie 30 Nov, 2006

Google appears to be doing an update right now (what they call a ‘data refresh’).
It’s not a full on Google Dance. I call it more of a Google Wiggle. So if you’re one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting…

SEO

Stunt Train SEO Manifesto

by Ian Lurie 27 Nov, 2006

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: 2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency. I can’t tell you how many clients of mine have had to rebuild their… Read More

SEO

Google, Link Spam and Good Citizenship

by Ian Lurie 30 Oct, 2006

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this… Read More

SEO

No more WWW woes? Google adds Preferred Domain Tool

by Ian Lurie 23 Aug, 2006

Google has added a ‘preferred domain’ tool to Google Webmaster Central. It lets you tell Google whether you’d like all links to your site to include ‘www’ or not. This may seem subtle, but it’s a long-standing problem in search engine optimization. Search engines historically see www.mysite.com and mysite.com as two distinct pages, even though… Read More

SEO

Matt Cutts SEO Videos

by Ian Lurie 1 Aug, 2006

Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he’s recorded.
In them, he answers lots of SEO questions, like ‘who should I optimize for, the search engines, or my customers?’, and ‘What makes a web site “good” for SEO’.
This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren’t officially those of Google. But his opinions also agree with mine, so hey, he’s got to be in good shape.