SEO

Active vs. Passive SEO: Seth Godin

by Ian Lurie 22 Jun, 2006

A few changes to Seth Godin’s post about active versus passive SEO.

SEO

Too Much SEO

by Ian Lurie 10 May, 2006

There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More

SEO

Have They No Shame?

by Ian Lurie 21 Dec, 2005

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

SEO

Yahoo and Me, We’re Like That…

by Ian Lurie 8 Dec, 2005

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More

SEO

Google Sandbox: Proof?

by Ian Lurie 26 May, 2005

I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More

SEO

Google Autolink

by Ian Lurie 9 Mar, 2005

A group of programmers have decided to start editing the content of web pages folks visit without telling them, thereby rerouting them around the Internet. Sounds like a bunch of hackers, right? Wrong. It’s Google. Here’s why it’s bad, why it’s not as bad as it sounds, and why I think it’ll go away soon.… Read More

SEO

WSA SEO Panel Discussion

by Ian Lurie 16 Feb, 2005

I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More

SEO

Internet Marketing, Google and SEO Karma

by Ian Lurie 4 Feb, 2005

Wired Magazine has a great article, just posted, entitled Googling the Bottom Line. There are two themes in this article: One, the author’s focus, is that a top-30 ranking is a must if you want to grow site traffic. Duh. The author’s second point is what impressed me most: Unethical search engine optimization techniques wreak… Read More

SEO

Google’s Sandbox

by Ian Lurie 20 Jan, 2005

Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links. I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for… Read More

SEO

Quantifying SEO

by Ian Lurie 22 Sep, 2004

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More