SEO

Search Engine Optimization: Don’t Forget the Audience

by Ian Lurie 17 Jun, 2004

Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More

SEO

Yahoo: Mad with the Power of it All

by Ian Lurie 28 Mar, 2004

Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More

SEO

Yahoo’s New Rules

by Ian Lurie 22 Mar, 2004

With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More

SEO

Google Still Supreme?

by Ian Lurie 15 Feb, 2004

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

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