The Portent Blog

SEO

5 Dec, 2012

Google Tricks For SEOs to Avoid at All Costs

By David Portney

I’m going to play mind-reader for a moment. Here’s what you think about SEO: You think search engine optimization is a closely-guarded secret bag of tricks You think SEO means beating Google at their own game You equate SEO with “buckets of cash” which would be pouring into your bank account if only you knew… Read More

cringe worthy seo phrases SEO

8 Nov, 2012

7 Cringe-Worthy SEO Phrases You Never Want to Hear in a Marketing Meeting

By Josh Patrice

We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn’t heard what they’ve just said.… Read More

Tug of War- SEO vs Branding SEO

1 Nov, 2012

Balancing SEO and Branding to Avoid Being Covered in Mud

By Portent Staff

Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand.  At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean… Read More

vz4ccad919a4d8438e89db06d0be58b680 SEO

28 Oct, 2012

SMB SEO Tips – Webinar video

By Ian Lurie

Here’s the video from Josh Patrice’s excellent SEO for small business webinar last week. Enjoy:

Disavow Link Tool dog SEO

16 Oct, 2012

The Dos and Don’ts for Google’s New Disavow Links Tool

By Josh Patrice

For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for… Read More

the wire SEO

9 Oct, 2012

Let go of the link building wire: My presentation

By Ian Lurie

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

Local SEO Busters SEO

2 Oct, 2012

Portent Local SEO Q&A

By Doug Antkowiak

The “local SEO busters” are inspired by our favorite band of paranormal investigators and eliminators, which had to have been the coolest local business in the 80s, amirite? Who ya gonna call for local SEO help? By now, we hope it’s us. Two weeks ago we made an open call for questions related to Local… Read More

Brick and Mortar for SEO SEO

27 Sep, 2012

The Brick and Mortar of Local SEO

By George Freitag

As we’ve discussed during the earlier parts of our Local Series, directories and social networks are vital to getting your business found online. Directories feed search engines the data that justifies your business’ inclusion in the local results. Social networks get the word out to your customers and let you connect with them online. But,… Read More

Gyro Sandwich Meat SEO

20 Sep, 2012

Local SEO Directories and Gyro Sandwiches

By Nick Bernard

For the second installment of the Portent Local Series, I’ll go over why and how directories affect local search visibility and where business owners should focus their time and energy. Local search is like a gyro sandwich: it’s delicious when it works, but the process and criteria for the result can be mysterious. What exactly is… Read More

SEO

18 Sep, 2012

Get All Your Questions about Local SEO Answered!

By George Freitag

Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More

SEO

10 Sep, 2012

Demandware SEO gotchas and best practices

By Ian Lurie

Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More

title tag SEO

28 Aug, 2012

3 SEO Deal Killers You Need To Fix Right Now

By David Portney

“The road to hell is paved with good intentions.” -Proverb attributed to Saint Bernard of Clairvaux, if you can believe Wikipedia When the world wide interwebs came along, I was instantly intrigued. That was largely because when I was a (gullible) little kid I thought there was a book called “The Everything Book” that contained… Read More

unzipping1 SEO

10 Aug, 2012

How to: Mine server logs for broken links

By Ian Lurie

I’ve broken this out into lots of steps. You could do it all in one or two steps with a shell script or other geekery. I wrote this to keep each step simple, and get you into Excel as quickly as possible, instead. I’ve railed about fixing broken links for years now. I’ve presented webinars… Read More

Twilight Zone "To Serve Man" SEO

6 Aug, 2012

SEO: Trading Tactics for Craft

By Marianne Sweeny

I just finished 3 intensive days at MozCon 2012. Not for intellectual sissies or social introverts, the days were spent listening to presentations, demonstrations and exhortations from a list of luminaries. There was something for everyone: link building is the road to perdition, how-tos on link building, agile all over the place, data modeling, crunching,… Read More

edu links small SEO

30 Jul, 2012

7 Strategies for Getting .edu Links

By Nick Bernard

As a linkbuilder, I love college websites. What’s not to love? Sure, getting authoritative links from .edu domains can pass a ton of equity, but college sites have a lot more going for them: They’re varied. Opportunities exist for every vertical. They’re fresh. You can expect the primary pages to be updated regularly. There’s nothing… Read More