The Portent Blog

Why, Google? Why? SEO

5 Jul, 2012

How Google gave the spammers all the power

By Ian Lurie

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

SEO

30 May, 2012

Goodbye Google Places, Hello Google+ Local

By George Freitag

Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More

hey there SEO

29 May, 2012

SEO proposal: An example

By Ian Lurie

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals: SEO Proposal Sample View more presentations from Ian Lurie Some things we do with all of our SEO proposals: Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that… Read More

google is running a link network SEO

25 May, 2012

Major search player outed for bad link practices

By Ian Lurie

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

SEO

15 May, 2012

Wanted: Enterprise Search Gods

By Marianne Sweeny

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

when penguins go bad SEO

14 May, 2012

Google Penguin for non-SEOs

By Ian Lurie

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? The engineers at Google constantly tune their… Read More

Groupon UX SEO

10 May, 2012

SEO & UX – Working together to make your site better

By Josh Patrice

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

Bad SEOs make Ian go INSANE SEO

9 May, 2012

How to hire an SEO company, 2012 edition

By Ian Lurie

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or… Read More

technical seo rat SEO

30 Apr, 2012

4 tips for technical SEO

By Ian Lurie

We’re all talking a lot about content and social media these days. But visibility boils down to technical SEO: Ensuring that search engines can easily find and categorize every page of your site. These are the top 4 I look at first when I’m auditing a site: 1: Check server response codes You can use… Read More

rip-death-of-seo SEO

5 Apr, 2012

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

By David Portney

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More

50 in 50 SEO

29 Feb, 2012

Recording and slides from today’s webinar

By Ian Lurie

If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie

BP Oil Spil Ads SEO

8 Feb, 2012

SEO Exam questions: The answers

By Ian Lurie

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

stupiddropdown SEO

7 Feb, 2012

SEO exam questions: A sample

By Ian Lurie

I’m working on a set of SEO test questions at my company. The objective: Figure out each SEO analyst’s strengths and weaknesses, then tailor training to them. I thought I’d share a few. They’re supposed to start off pretty easy and get more difficult: TRUE or FALSE or BOTH: The ‘nofollow’ attribute is good for… Read More

googleplusyourworldlisting SEO

2 Feb, 2012

Google Plus will build your search traffic

By Ian Lurie

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also… Read More

SEO

31 Jan, 2012

3 Easy Local SEO Tactics That Will Raise Your Rankings Today

By Josh Patrice

Is your business locally owned and operated? Do you only target specific states, cities, or neighborhoods? If so, you’re hopefully working hard on your website and web presence. That’s great! We love local businesses at Portent, and we’d like to help you out. Here are 3 quick and easy steps that you can take to… Read More

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