hey there SEO

Ian Lurie 29 May, 2012

SEO proposal: An example

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals: SEO Proposal Sample View more presentations from Ian Lurie Some things we do with all of our SEO proposals: Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that… Read More

google is running a link network SEO

Ian Lurie 25 May, 2012

Major search player outed for bad link practices

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

SEO

Marianne Sweeny 15 May, 2012

Wanted: Enterprise Search Gods

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

when penguins go bad SEO

Ian Lurie 14 May, 2012

Google Penguin for non-SEOs

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? [emailoptin type="seo"][/emailoptin]The engineers at Google constantly tune… Read More

Groupon UX SEO

Josh Patrice 10 May, 2012

SEO & UX – Working together to make your site better

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

Bad SEOs make Ian go INSANE SEO

Ian Lurie 9 May, 2012

How to hire an SEO company, 2012 edition

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or… Read More

technical seo rat SEO

Ian Lurie 30 Apr, 2012

4 tips for technical SEO

We’re all talking a lot about content and social media these days. But visibility boils down to technical SEO: Ensuring that search engines can easily find and categorize every page of your site. These are the top 4 I look at first when I’m auditing a site: 1: Check server response codes You can use… Read More

rip-death-of-seo SEO

David Portney 5 Apr, 2012

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More

50 in 50 SEO

Ian Lurie 29 Feb, 2012

Recording and slides from today’s webinar

If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie And, if you don’t mind giving us your e-mail address (mwahahahahahahahaha) you can get the entire recording, here: http://webinar.portent.com/webinar-vid-request/ While the Portent team and myself may… Read More

BP Oil Spil Ads SEO

Ian Lurie 8 Feb, 2012

SEO Exam questions: The answers

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

1 4 5 6 7 8 33