SEO

Tom Schmitz 27 Oct, 2011

21st Century Keyword Density

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

SEO

Tom Schmitz 26 Oct, 2011

When Using Social Media for SEO, Remember the SEO

So far so good. Agencies have learned the power of social media to earn brand mentions and links. But here’s where it gets gritty. When you use social media for SEO you have to focus those energies to get SEO results. There are two types of social media: Social media for people This is the… Read More

SEO

Ian Lurie 21 Sep, 2011

Sample SEO proposal template

This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: ========================================= To: Name of client From: Name of you Date: Hopefully today Dear Name of client: Generic introduction with pleasantries. Reference… Read More

seth-godin-facebook SEO

Ian Lurie 13 Sep, 2011

Google sitelinks go Cthulhu, grow social media tentacles

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

SEO

Ian Lurie 9 Sep, 2011

9 times bad: Keyword research advice that sucks

There is some truly horrible keyword advice out there. If you run into any of these in a blog post or e-mail by an ‘expert’, move on. Don’t make eye contact. Don’t take any of their advice. “Buy a keyword-rich domain name.” Yep, that worked wonderfully in 2002. Keyword-rich domains have been faltering for years.… Read More

SEO

Portent Staff 30 Aug, 2011

Campaigning for Links

November 2012 is more than a year away, but White House and congressional contenders are already hitting the campaign trail. It’s typically easier for local incumbents to gain re-election than it is for outsiders to be elected. This is because familiarity breeds trust. The same applies to marketing, if you already have an affiliation with… Read More

SEO

Tom Schmitz 22 Jul, 2011

Shopping Carts and Product Feeds In a Post Panda World

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

SEO

Ian Lurie 21 Jul, 2011

How to: Write a decent SEO recommendation

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

question mark small SEO

Ian Lurie 20 Jul, 2011

Why all SEOs should learn to write

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

SEO

Tom Schmitz 18 Jul, 2011

After Launch SEO Checklist

What are the first things you check after launching or re-launching a website? Here are seven things worth checking. Robots.txt Make certain that the search engines can visit and index your website. The blocking of search engines occurs more often than you may think. Developers disallow all spiders on the beta site then forget to… Read More

SEO

Ian Lurie 14 Jul, 2011

WSJ, WTF?! Google Panda & Subdomains

Take a deep breath, everyone. The Wall Street Journal published an article July 13 all about HubPages, and how the site saved itself from Google Panda’s evil clutches by spreading their site across multiple subdomains. In the article Amir Efrati implies in a very-hard-to-pin-down-but-easy-to-assume way that subdomains may be a magical solution if you’ve been… Read More

SEO

Ian Lurie 11 Jul, 2011

When everyone works together, SEO just works

SEO works best when everyone works together: Creative, PR, social media, writers and yes, the SEO team. I’ve preached that for years. But it almost never happens. The PR agency ignores us. The dev team smiles like they just smelled sour milk and then leaves. The branding team holds up relevant holy symbols and backs… Read More

SEO

Ian Lurie 4 Jul, 2011

SEO lessons: Google drops Twitter

Google has let their subscription to the Twitter firehose expire. That means Twitter’s gone from real-time search, for certain. Actually, it appears real-time search is just gone. I don’t see ‘latest’ any more: I’ve never been a fan of real-time search: As I said in 2009, a real-time stream of poo is still poo. The… Read More

Soovle - all the web suggest tools in one place SEO

Matt Gratt 30 Jun, 2011

4 Under the Radar SEO Tools

SEOs love their tools. New tools can provide important new insights, never before possible. (However, we must remember – the tools are only as smart as the user. Tools give you leverage – you must supply the motion.) Here are 4 under the radar SEO tools I learned about at SMX: Chartbeat What it is:… Read More

SEO

Ian Lurie 27 Jun, 2011

8 reasons I don’t care about (toolbar) PageRank

Google rolled out their latest Toolbar PageRank update today. Yawn. I said it was stupid last year. I’ll say it again this year. Toolbar PageRank is 50% meaningless, 25% misleading, 20% useless and 5% worth tracking. It has slightly more impact than Google +1. Here’s why I wouldn’t use it to measure page value if… Read More

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