SEO

Tom Schmitz 16 Jan, 2012

Before Jumping Into Social Media 2.x, Do SEO 1.0

Would you be surprised to learn that I’ve been writing Google Search+ recommendations and how-to guides for Portent clients this week? I plan to share my findings here on the blog, but before I dive into the new stuff I feel that it is important to cover some old ground first. Have you laid a… Read More

tags small SEO

Ian Lurie 9 Dec, 2011

SEO 101: Title tags

Learning to use Camtasia, so I recorded this quick video. If you’re new to SEO, this is the ‘SEO 101′ look at the title tag, why it matters, and best practices for using it:  

seo-random-encounters1 SEO

Ian Lurie 6 Dec, 2011

Random encounter table for SEO

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

cmsofast SEO

Ian Lurie 15 Nov, 2011

A really fast site, and Google don’t care

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

SEO

Ian Lurie 4 Nov, 2011

SEO butthead detection in 5 easy steps

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

my-buick-regal-turbo SEO

Ian Lurie 3 Nov, 2011

On the future of search, dumb people, and marketers squished into goo

I got to participate in the ‘Future of Search’ panel today at the Seattle Interactive Conference. Two subjects came up that I must expand on a bit: My car This is my car. It is a Buick Regal Turbo. It is awesome: OK, now that that’s done with. What scares me about the future of… Read More

google-treasure SEO

Ian Lurie 28 Oct, 2011

9 reasons to go black hat

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

SEO

Tom Schmitz 27 Oct, 2011

21st Century Keyword Density

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

SEO

Tom Schmitz 26 Oct, 2011

When Using Social Media for SEO, Remember the SEO

So far so good. Agencies have learned the power of social media to earn brand mentions and links. But here’s where it gets gritty. When you use social media for SEO you have to focus those energies to get SEO results. There are two types of social media: Social media for people This is the… Read More

SEO

Ian Lurie 21 Sep, 2011

Sample SEO proposal template

This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: ========================================= To: Name of client From: Name of you Date: Hopefully today Dear Name of client: Generic introduction with pleasantries. Reference… Read More

seth-godin-facebook SEO

Ian Lurie 13 Sep, 2011

Google sitelinks go Cthulhu, grow social media tentacles

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

SEO

Ian Lurie 9 Sep, 2011

9 times bad: Keyword research advice that sucks

There is some truly horrible keyword advice out there. If you run into any of these in a blog post or e-mail by an ‘expert’, move on. Don’t make eye contact. Don’t take any of their advice. “Buy a keyword-rich domain name.” Yep, that worked wonderfully in 2002. Keyword-rich domains have been faltering for years.… Read More

SEO

Portent Staff 30 Aug, 2011

Campaigning for Links

November 2012 is more than a year away, but White House and congressional contenders are already hitting the campaign trail. It’s typically easier for local incumbents to gain re-election than it is for outsiders to be elected. This is because familiarity breeds trust. The same applies to marketing, if you already have an affiliation with… Read More

SEO

Tom Schmitz 22 Jul, 2011

Shopping Carts and Product Feeds In a Post Panda World

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

SEO

Ian Lurie 21 Jul, 2011

How to: Write a decent SEO recommendation

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

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