Why, Google? Why? SEO

How Google gave the spammers all the power

by Ian Lurie 5 Jul, 2012

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

SEO

Goodbye Google Places, Hello Google+ Local

by George Freitag 30 May, 2012

Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More

hey there SEO

SEO proposal: An example

by Ian Lurie 29 May, 2012

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals: SEO Proposal Sample View more presentations from Ian Lurie Some things we do with all of our SEO proposals: Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that… Read More

google is running a link network SEO

Major search player outed for bad link practices

by Ian Lurie 25 May, 2012

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

SEO

Wanted: Enterprise Search Gods

by Marianne Sweeny 15 May, 2012

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

when penguins go bad SEO

Google Penguin for non-SEOs

by Ian Lurie 14 May, 2012

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? The engineers at Google constantly tune their… Read More

Groupon UX SEO

SEO & UX – Working together to make your site better

by Josh Patrice 10 May, 2012

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

Bad SEOs make Ian go INSANE SEO

How to hire an SEO company, 2012 edition

by Ian Lurie 9 May, 2012

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or… Read More

technical seo rat SEO

4 tips for technical SEO

by Ian Lurie 30 Apr, 2012

We’re all talking a lot about content and social media these days. But visibility boils down to technical SEO: Ensuring that search engines can easily find and categorize every page of your site. These are the top 4 I look at first when I’m auditing a site: 1: Check server response codes You can use… Read More

rip-death-of-seo SEO

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

by David Portney 5 Apr, 2012

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More

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