SEO

SEO butthead detection in 5 easy steps

by Ian Lurie 4 Nov, 2011

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

my-buick-regal-turbo SEO

On the future of search, dumb people, and marketers squished into goo

by Ian Lurie 3 Nov, 2011

I got to participate in the ‘Future of Search’ panel today at the Seattle Interactive Conference. Two subjects came up that I must expand on a bit: My car This is my car. It is a Buick Regal Turbo. It is awesome: OK, now that that’s done with. What scares me about the future of… Read More

google-treasure SEO

9 reasons to go black hat

by Ian Lurie 28 Oct, 2011

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

SEO

21st Century Keyword Density

by Tom Schmitz 27 Oct, 2011

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

SEO

When Using Social Media for SEO, Remember the SEO

by Tom Schmitz 26 Oct, 2011

So far so good. Agencies have learned the power of social media to earn brand mentions and links. But here’s where it gets gritty. When you use social media for SEO you have to focus those energies to get SEO results. There are two types of social media: Social media for people This is the… Read More

SEO

Sample SEO proposal template

by Ian Lurie 21 Sep, 2011

This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: ========================================= To: Name of client From: Name of you Date: Hopefully today Dear Name of client: Generic introduction with pleasantries. Reference… Read More

seth-godin-facebook SEO

Google sitelinks go Cthulhu, grow social media tentacles

by Ian Lurie 13 Sep, 2011

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

SEO

9 times bad: Keyword research advice that sucks

by Ian Lurie 9 Sep, 2011

There is some truly horrible keyword advice out there. If you run into any of these in a blog post or e-mail by an ‘expert’, move on. Don’t make eye contact. Don’t take any of their advice. “Buy a keyword-rich domain name.” Yep, that worked wonderfully in 2002. Keyword-rich domains have been faltering for years.… Read More

SEO

Campaigning for Links

by Portent Staff 30 Aug, 2011

November 2012 is more than a year away, but White House and congressional contenders are already hitting the campaign trail. It’s typically easier for local incumbents to gain re-election than it is for outsiders to be elected. This is because familiarity breeds trust. The same applies to marketing, if you already have an affiliation with… Read More

SEO

Shopping Carts and Product Feeds In a Post Panda World

by Tom Schmitz 22 Jul, 2011

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

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