SEO

Ian Lurie 2 Dec, 2010

9 step SEO checkup using Google Webmaster Tools – SEL Column

My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools. SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile. Read: 9… Read More

SEO

Portent Staff 1 Dec, 2010

How to Find a Fitting Outreach Style

Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and… Read More

SEO

Ian Lurie 21 Oct, 2010

Duplicate content sin #2: Default page linking

Last week I wrote about duplicate content sin #1 – screwy pagination. Today I’m going to explain a much simpler, but bigger problem: The inconsistent default page link. When I say ‘default page’, I mean whatever page you’d first see if you navigated to a folder on a web site. So the default page for… Read More

SEO

Ian Lurie 20 Oct, 2010

SEO Tools I use

Yes, some of the links in this article are affiliate links, I might be evil and biased and out to rip you off, FCC requires me to say this, etc. blah blah. I’ve been rejiggering my SEO toolbox lately: I used to focus on the ‘cool’ stuff – things I thought would impress clients, generate… Read More

SEO

Ian Lurie 18 Oct, 2010

SEO 101: Defining the long tail

Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long… Read More

SEO

Ian Lurie 14 Oct, 2010

Duplicate content sin #1: Pagination

Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup… Read More

SEO

Ian Lurie 14 Oct, 2010

Facebook/Bing deal means the death of SEO

Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?

SEO

Ian Lurie 13 Oct, 2010

Sleazy SEO sales tactics (and how to avoid them)

With a few notable exceptions, SEO sales tactics tend to range from merely nauseating to vomit-inducing. I’ve kept a log (seriously) over the last three months, and here are my favorites: The rankings guarantee The ploy: Promise your SEO fu will get your client top-10 or #1 rankings for their keywords. The problem: Why do… Read More

SEO

Ian Lurie 11 Oct, 2010

SEO Obviousness: Duplicate content sucks

Saying there’s no longer a duplicate content penalty is a semantic weasel routine that ignores one hard fact: Duplicate content will kill your rankings. I’ve written a lot about canonicalization and the content duplication toilet bowl of death. Those are causes of duplication. Read the two articles I linked to above first if you don’t… Read More

local search tips SEO

Ian Lurie 5 Oct, 2010

I talk local search for Boomertechtalk

Linda Sherman and co. just launched a new blog called Boomertechtalk. The site offers everything from backup advice to marketing tips. Linda interviewed me about local search and posted my semi-coherent ramblings on the blog: If I’m a little incoherent, I’ll note that the previous 48 hours included: Me recovering from King Kamehameha’s Revenge. 2010… Read More

SEO

Ian Lurie 27 Sep, 2010

PageRank explained, without math (really)

Whenever I try to explain the concept of true Pagerank – not the fake number you see in the Google Toolbar – I find myself going into all sorts of metaphorical gymnastics. PageRank is like a tree… no, it’s like a fountain… no, wait, an electrical grid… or is it a squid…? At long last,… Read More

SEO

Tom Schmitz 10 Sep, 2010

Optimize for Google Instant Search SEO

As Elizabeth wrote for PPC yesterday, Google released Google Instant Search. By combining a database of search histories, a probability engine and some AJAX programming, the search engine displays the most likely non-paid and PPC searches based on the characters that have been typed so far. Google believes this will save humanity billions of hours… Read More

SEO

Ian Lurie 9 Sep, 2010

Google Instant isn’t going to end the universe

Here’s the thing about Google Instant: It doesn’t change search as much as you might think. I’m not ignoring the fact that it’s a big innovation. The speed required to make Instant work is mind-boggling. Somewhere in the world lights flicker every time you do an Instant search. But it’s not going to cause SEO’s… Read More

brand stacking SEO

Ian Lurie 9 Sep, 2010

Brand stacking in Google: My SEL column this month

It’s not about Google Instant, but if you want to get a few tips on taking advantage of Google’s new brand stacking feature (so last week) I wrote a column about it: How to grab more rankings with Google’s branded search results

SEO

Ian Lurie 7 Sep, 2010

10 (almost) ironclad arguments for SEO

SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization? I have no answers. However, I do have a few points – data-driven or otherwise – that I’ve used to sell SEO in the past. I’ve tested extensively, and I can tell you… Read More

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