SEO

Ian Lurie 17 Aug, 2010

SEO worst practices: The content duplication toilet bowl of death

50% of SEO (search engine optimization, in case you live under a big rock, or you’ve never been to this blog before) is staying out of the way, staying out of trouble, and letting search engines find everything on your web site. It should be easy, but people seem to constantly create new ways to… Read More

SEO

Tom Schmitz 17 Aug, 2010

Changing a Blog’s Location

Changing the location of your blog can be cause for a deep breath, but it may be the right move for you. How can you know?

rel canonical SEO

Ian Lurie 12 Aug, 2010

Rel = canonical: Refuge for the weak-minded? You make the call

My SearchEngineLand.com column this month is titled “Why I still Hate rel=canonical“. It’s because, see, I used to hate it. And I still do. Because it’s stupid. Don’t flame me here, though. You can go ahead and do it right on Search Engine Land, and get lots more support: Why I still Hate rel=canonical

huzzah workshop SEO

Ian Lurie 25 Jul, 2010

SEO training video – Huzzah! workshop

Last week I presented intermediate SEO training at the July 19 Huzzah! workshop. I recorded it, and Jenn Matthews has very kindly let me release the video. The sound is awful, for which I apologize. I’ll be bringing an external mic with a filter for this week’s advanced SEO training. But, there’s still some good… Read More

SEO

Tom Schmitz 21 Jul, 2010

A Flavorful Blend, Yahoo! Organic Search, Now With 25% Bing

And so it begins… You may have heard that soon Bing will provide all the paid and non-paid search results in Yahoo. Or you may have heard some twisted version of this because the whole thing is so complicated. Personally, I like the Frankenstein imagery. Although it’s kind of cool to think of a Bing… Read More

SEO

Portent Staff 13 Jul, 2010

To Sub-Domain or Not to Sub-Domain? That is the question.

Just a quick note, I hated Shakespeare in school. Once I was done with school, it became a fascinating series of life lessons and twisted, timeless comedies. In the battle of sub-folders vs. sub-domains I always fight in the name of sub-folders. Sub-folders have that magical power of creating a unique URL and inheriting the… Read More

SEO

Ian Lurie 9 Jul, 2010

The On-Page SEO Cheatsheet

A Fat Free Guide member asked for an on-page SEO cheatsheet. I put it together and uploaded it early today, so that subscribers could download it. But I’m feeling generous, since it’s Friday and no air conditioners have flooded us out in 2 whole days, so here it is. If you’re responsible for writing articles,… Read More

SEO

Ian Lurie 8 Jul, 2010

9 steps to SEO PR that won’t drive the PR team crazy

SEO PR is important. Having a press release ranking for the right phrase can be a real boost: It can occupy a top 10 ranking for your company name, thereby pushing down a site that says bad stuff about you and your brand. If hosted by a wire service, it may rank for a long-tail… Read More

SEO

Ian Lurie 18 Jun, 2010

The editorial SEO checklist

I already gave publishers some SEO tips. Now it’s time to get to the nitty-gritty: The editorial team. By ‘editorial team’ I mean: Writers, editors and anyone who puts their hands on an article before it hits the interwebs. Publishers have it easy: Make some changes, site- or server-wide, and you’re a hero. Editorial staff… Read More

SEO

Ian Lurie 16 Jun, 2010

10 SEO tips for publishers

I’m speaking at the AABP Summer Conference in 10 days, and am very excited about it. Online publishing and SEO for publishers are two of my favorite topics. My presentation will cover more/different stuff, but these 10 tips always come up when I’m working with a publisher. Note that these are site-wide configuration tips for… Read More

SEO

Tom Schmitz 11 Jun, 2010

SEO Is Not User Experience Optimization

I just got back from SMX Advanced and boy are my arms tired. Actually, it’s my brain that’s feeling overwhelmed with lots of fresh insight and illuminating data. The cast and crew over at Third Door Media and Search Engine Land produced an exceptional event; they outdid themselves. Except, I left Seattle’s Bell Harbor conference… Read More

SEO

Ian Lurie 8 Jun, 2010

How to: Move a web site in 5 steps

I’ve been watching a business organization – who shall remain nameless – utterly botch their move from one domain to another, and it’s caused me a bit of a headache: I decided to be positive for once, though. Initially I wanted to write a 1000 word, frothing-at-the-mouth diatribe about how ten uneducated chimpanzees could have… Read More

SEO

Portent Staff 8 Jun, 2010

SMX Advanced Live Blogging Post 1

I’d like to start by saying that this is my first time doing this. I take notes at conferences. Incomprehensible and very short-handed notes that even I fail to decode from time to time. None the less, I will not fail you. Here we go. SEO For Google vs. Bing Starring – In Order of… Read More

SEO

Ian Lurie 7 Jun, 2010

Local Search Ranking Factors, 2010 Highlights

David Mihm has published this year’s Local Search Ranking Factors report. It’s the collected opinions and research of 30 different search experts, all in one place. I was a contributor, but a few findings still made me re-open my bag of tricks and add some new ones. First, everyone agrees that adding photos to a… Read More

SEO

Tom Schmitz 1 Jun, 2010

SEO Link Placement On an HTML Page

Where is the best place to put links on a page in order to maximize SEO? It’s not as easy as you might think.

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