Ian Lurie // Sep 4 2008
If you want to pick the right keywords, you need to start by knowing the questions your audience wants answered. Great tools are helpful, but if you don’t
Your customers don’t walk around with keyphrases in their heads. They think “how do I plan my wedding?” and then translate that into “wedding planning” because search engines have trained them to do that.
So great keyword selection starts with an understanding of your audience and their questions.
I did a little presentation at Portent yesterday on just this subject. You can watch it here:
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Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More