Ian Lurie // Oct 17 2007
“If I place a press release on my website and then push it through PRweb.com for exposure and backlinks would I get flagged for duplicate content?”
No one knows for certain. However, I’ve done a lot of testing over the years. PRWeb press releases don’t seem to stay in Google’s index for long, if they’re duplicates of press releases on your own site.
You won’t actually get dinged for this, in my experience. Google simply won’t count the link from one release or the other.
For example, here’s a press release that HotBanana did about us entering into partnership with them. It’s on PRWeb:
And a search for ‘hotbanana’ and ‘portentinteractive.com’ shows the release on the hotbanana.com site and on PRWEB:
But, if you look for a link, you’ll find nothing. In fact, you won’t find a single PRWeb link in the entire list of links to www.portentinteractive.com.
So the short, simple answer is: PRWeb may help you in the short term. Chances are the links won’t ‘stick’ on Google, but they won’t hurt you, either.
Update: One important point that Joe and I point out below. Getting into PRWeb means other writers will likely write about and link to you. So even if the links don’t stick, the press value does, which generates other links, etc.. PRWeb is a fantastic platform (and no, they don’t pay me or sponsor me).
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More