Ian Lurie // Dec 6 2011
(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.)
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In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll, stomped by a royally ticked-off giant, or accosted by pixies.
Hey. Don’t laugh. Pixies are scary.
Somewhere along the way in my lengthy gaming career, I realized that life is actually a long series of random encounters. 15 or so years in SEO has proved it, beyond all doubt. Hence, the table you see above.
Tomorrow: Actual learning. Serious stuff. No more silliness. Honest.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More